"Brenda Ann" wrote in message
news


The "majority" couldn't care less about IBOC.

This is true. The misguided marketing by the industry has not created much
interest. What is creating interest is unique programming, which is slowly
growing.

The radios they have work fine for them (or used to, before IBOC started
up, or, rather, before, in the case of AM radio, when they backed off the
fidelity to that of a telephone....)

The NRSC 10 kHz roll off came before HD was ever thought of. It was due more
to the overcrowding of the band by the FCC than to any technology issue.

Young people don't listen to the radio anymore. They have their iPod's and
other such digital media players that are used far more widely, and they
don't have to put up with commercials.

Funny, but all statistics contradict you. 95% of teens and 18-24's use
radio. Like all Americans, with more entertainment and leisure time
alternatives, the total usage in hours is less, but radio is used.
Incidentally, the main reason why under-24's use less radio is gaming, not
iPods. iPod owners (or any MP3 player brand) actually use more radio as they
are simply more engaged music users.

For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no specific
programming... such as standards or 50's oldies... as it is not profitable.
Suicide would be programming to an audience for which there is no advertiser
interest.

"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no specific
programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there is
no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.

Brenda Ann wrote:
"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.
There is no money in programming to those over 55, so there is no specific
programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there is
no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.





Sadly, Radio is like that.

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no
specific programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there
is no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because
there are no sales because there is no programming. A self fulfilling
prophecy.


55+ listen to radio as much as 45-54 or 35-54, because many formats cover
outside the "sales demos." Country, talk, sports, AC, Urban AC, Gospel, etc.
have huge 55+ audiences. But they can´t sell that part of the audience that
is over 55 to advertisers because advertisers do no ask for 55+. So if a
station has half its audience over 55, they will base their ad rate on the
under-55 portion as the advertisers in all but smaller markets will not pay
for it.

There are no radio budgets for 55+, never have been.

Example: WDUV in Tampa is #1 12+, but essentially all the listeners are in
65+, so the station bills last among all the FMs there and is even behind
many, many AMs. This is a station that tries, but there is no revenue to be
had even though they do a terrific job at serving over-65's.

For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no
specific programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there
is no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because
there are no sales because there is no programming.

Sorry, you care incorrect...

You're assuming if there is programming there will be sales. This is not
true.

Brenda Ann wrote:

That's lovely circular logic, Eduardo. There's no programming because there
are no sales because there is no programming. A self fulfilling prophecy.


Not necessarily. It COULD be a 'Which came first, the chicken or egg'
situation, but it isn't. There is an outside influence acting on this
otherwise vicious circle. We have to accept that the possible
advertisers have done their homework and know the type of audience they
are targeting.

If there is no targeted audience, there won't be sales, thus causing the
No Programming.

Now, if an adventurous and deep pocketed Station owner decided to make
outrageously good programming that attracted a desirable audience, the
sales money would follow. That takes time and is always risky.

People tend to forget that TV and Radio DO try sell something. The
product they are selling is YOU, the listening audience. They are
selling the viewer/listener to the advertisers. It's a business and the
light bills have to be paid.


mike






--
Due to the insane amount of spam and garbage, this filter
blocks all postings from Gmail, Google Mail and Google Groups.

http://improve-usenet.org/

In article suedk.3129$1o6.1638@edtnps83, m II wrote:

Brenda Ann wrote:

That's lovely circular logic, Eduardo. There's no programming because
there
are no sales because there is no programming. A self fulfilling prophecy.


Not necessarily. It COULD be a 'Which came first, the chicken or egg'
situation, but it isn't. There is an outside influence acting on this
otherwise vicious circle. We have to accept that the possible
advertisers have done their homework and know the type of audience they
are targeting.

If there is no targeted audience, there won't be sales, thus causing the
No Programming.

Now, if an adventurous and deep pocketed Station owner decided to make
outrageously good programming that attracted a desirable audience, the
sales money would follow. That takes time and is always risky.

People tend to forget that TV and Radio DO try sell something. The
product they are selling is YOU, the listening audience. They are
selling the viewer/listener to the advertisers. It's a business and the
light bills have to be paid.

Don't give any of Eduardo's posts the benefit of the doubt. All that guy
does is spread BS in the news group. He does not know what he is talking
about. Nothing stops this guy from spewing his BS. He even has the
audacity to tell you what you can hear on your radio. Just ask him.

He is the biggest BS poster boy in the news group since Bryant.

--
Telamon
Ventura, California

"Telamon" wrote in message
...

Don't give any of Eduardo's posts the benefit of the doubt. All that guy
does is spread BS in the news group. He does not know what he is talking
about. Nothing stops this guy from spewing his BS. He even has the
audacity to tell you what you can hear on your radio. Just ask him.


You still don't get it, do you.

If you take hundreds of thousands of listeners and millions of listening
incidents and plot the listening ZIP code on a map, and find that 95% of
them occur within the contour demarcating a particular signal strength, you
could then conclude that stations require a certain strength to get
listenership irrespective of the quality or appeal of the programming.

The contour within which nearly 95% of AM at home or at work listening
occurs is the 10 mv/m signal in urbanized areas. This is confirmed by
running the same study in multiple markets in the US.

Over time, the finite strength requirement is increasing, probably due to
increased man made interference such as more computers, CFLs and such. This
change is unrelated to the general decline in AM listening, which is a
separate issue.

While you are correct that many more stations can be heard at a location,
the fact that they have less than the accepted signal level for being
actually listened to is the key factor.

Many radio groups have studied this, and it is a key factor in establishing
a price for broadcast facilities. Personally, my department has looked at a
sample of 5 of the top 10 markets, 4 of the top 20 markets and an assortment
of markets outside the top 25 as a "control point" and verified this is true
using what amounts to a sample of several million diarykeepers over the last
10 years.

This is the way listeners behave in the real world. And this is the way
stations determine where to do promotions and place billboards and such.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Don't give any of Eduardo's posts the benefit of the doubt. All that guy
does is spread BS in the news group. He does not know what he is talking
about. Nothing stops this guy from spewing his BS. He even has the
audacity to tell you what you can hear on your radio. Just ask him.


You still don't get it, do you.

SNIP

The BS meter is reading 40 over S9.

Believe me I get it Eduardo. I get that you are the BS master of this
news group.

--
Telamon
Ventura, California

On Jul 10, 4:53*pm, "David Eduardo" wrote:
"Telamon" wrote in message

...



Don't give any of Eduardo's posts the benefit of the doubt. All that guy
does is spread BS in the news group. He does not know what he is talking
about. Nothing stops this guy from spewing his BS. He even has the
audacity to tell you what you can hear on your radio. Just ask him.

You still don't get it, do you.

If you take hundreds of thousands of listeners and millions of listening
incidents and plot the listening ZIP code on a map, and find that 95% of
them occur within the contour demarcating a particular signal strength, you
could then conclude that stations require a certain strength to get
listenership irrespective of the quality or appeal of the programming.

The contour within which nearly 95% of AM at home or at work listening
occurs is the 10 mv/m signal in urbanized areas. This is confirmed by
running the same study in multiple markets in the US.

Over time, the finite strength requirement is increasing, probably due to
increased man made interference such as more computers, CFLs and such. This
change is unrelated to the general decline in AM listening, which is a
separate issue.

While you are correct that many more stations can be heard at a location,
the fact that they have less than the accepted signal level for being
actually listened to is the key factor.

Many radio groups have studied this, and it is a key factor in establishing
a price for broadcast facilities. Personally, my department has looked at a
sample of 5 of the top 10 markets, 4 of the top 20 markets and an assortment
of markets outside the top 25 as a "control point" and verified this is true
using what amounts to a sample of several million diarykeepers over the last
10 years.

This is the way listeners behave in the real world. And this is the way
stations determine where to do promotions and place billboards and such.

d'Eduardo,

The 95% that you claim to Count and Serve : Clearly
implies that there is 5% that you clearly ignore and
'choose' not to serve.
-IF- this was any other form of Service to the Public :
The Courts would Mandate that you Serve that 'other'
5% as a significant Minority : d'Eduardo I think that
you have written enough here to prove a clear and
consistent pattern of Age Discrimination Against
Radio Listener's Over the Age of 55 Years and a
Willful intent Not to Serve that portion of the Public
Age 55 and Over.

BUT - The Percentage of US Population that is Over
the Age of 55 Years is really 20.4% and that is Bigger
than the 12.7% of the US that is Hispanic and 13%
that is Black.

Equal Radio Programming and Listening Rights for
Seniors Age 55 Years and Older !


can i get a class action suit - please ~ RHF