"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
...
For us boomers, radio is becoming a medium that simply ignores us and
doesn't program for or to us, and so is committing a slow suicide.

There is no money in programming to those over 55, so there is no
specific programming... such as standards or 50's oldies... as it is not
profitable. Suicide would be programming to an audience for which there
is no advertiser interest.

That's lovely circular logic, Eduardo. There's no programming because
there are no sales because there is no programming. A self fulfilling
prophecy.


55+ listen to radio as much as 45-54 or 35-54, because many formats cover
outside the "sales demos." Country, talk, sports, AC, Urban AC, Gospel, etc.
have huge 55+ audiences. But they can´t sell that part of the audience that
is over 55 to advertisers because advertisers do no ask for 55+. So if a
station has half its audience over 55, they will base their ad rate on the
under-55 portion as the advertisers in all but smaller markets will not pay
for it.

There are no radio budgets for 55+, never have been.

Example: WDUV in Tampa is #1 12+, but essentially all the listeners are in
65+, so the station bills last among all the FMs there and is even behind
many, many AMs. This is a station that tries, but there is no revenue to be
had even though they do a terrific job at serving over-65's.