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![]() "D Peter Maus" wrote in message news ![]() David Eduardo wrote: Why do you refuse to believe facts an entire industry is guide by? Instead of examining the facts, you hurl insults. Because he, like the rest of us, doesn't accept the premise that an industry licensed "to serve in the public interest as a public trustee" may unilaterally make performance commitments based exclusively on a bottom line. We are discussing where listening takes place. Not profitability. The fact is that knowing where we might be able to get listeners, based on acceptable signal strength (and thus clarity and ease of reception) is key to being able to provide the people within that area which some kind of format or programming that a group of listeners would actually like. Only if we appeal to a group of listeners can we make the money needed to sustain any kind of format. Because he, like the rest of us, doesn't accept the premise that an industry licensed "to serve in the public interest as a public trustee," has an entitlement to a license based on investment in physical plant and stockholders' expectations. And where does discussing the signal needed for listeners to be able to satisfactorily receive a station have any relationship with serving the listners who can receive us well enough to actually listen? Because he, like the rest of us, believes an industry licensed "to serve in the public interest as a public trustee" doesn't get to dismiss complaints of active listeners as destructive and contemptous when they're told as listeners they are immaterial and irrelevant. Aside from fruitcakes, who are most of the complainers to radio stations (people who object to callers saying "ain't" for example), stations as a rule pay attention to valid complaints. But that does not have anything to do with the subject, either. Posters to Usenet and forums are an exception... they are radio hobbyists or groupies (not said negatively... as I was such at 12 or 13 myself) who have more than the average listener's interest in the radio business. Again, nothing to do with the subject of what signal strength is necessary for over 95% of listening at home and at work takes place. Because he, like the rest of us, believes your industry's facts are manufactured pursuant to goals that have nothing to do with the license requirement that you "serve in the public interest as a public trustee." This case is exactly the opposite. We have a great deal of data on where listening takes place, and we can use it to determine, at the individual station level, where a station's listening is located so we can concentrate our efforts on providing appealing programming to some of the people inside the real listening area. Since service can be of many kinds, ranging from a pleasant music blend to get through the day by to active news coverage to being part of ethinc communities. So knowing who is in the area we can serve is important... and knowing what that area is is a combination of how far our useful signal goes and who lives inside that signal. The facts in this case are not manufactured. You map your listening, book after book, and then look at what the signal contour is that encompasses most of them. The contour is pure math (on AM, frequency, power, antenna efficiency and conductivity) and the listenership comes out of (using LA as an example) 30,000 annual diaries with several hundred thousand at home and at work ZIP coded listening instances. Again, knowing where we can be used determines a large part of how we can be of service and use to listeners. That should provide the answer to your inquiry. The question is, why do you refuse to listen to the the complaints of an entire body of active and participating radio listeners who believe they have every right to be heard? At stations I am involved with, we answer valid listener concerns. Obviously, the kind of people on this Usenet group are not listeners to any station I deal with, so this statement of yours is hardly appropriate. You see...refusing seems to work both ways. Not really, since your comments have nothing to do with the subject or are just wrong. |
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