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As we watch The Great 2008 American Meltdown, courtesy of Democrats
and Republicans, it will be interesting seeing how our elected fools will destroy radio broadcasting. You can bring your horse to the water but can you make it drink? If HD grabs hold, I guarantee audience shares that broadcasters depend on to sell ads will continue to shrink and facture further, as listeners are scattered everyplace. Radio will look just like cable shares. Broadcasters are struggling now to provide compelling content on their main channels and selling ads to just remain profitable isn’t easy. Adding another 60 or 90 signals to a market won’t help anyone. Think of it this way, the city regulators of your community gave their approval to speculators to build 90 new malls. How many malls can anyone shop at and how can all those stores survive selling goods in a market with government-forced over-competition and not enough customers? The Am band as we know it become the playground for religious broadcasters and radical nuts. Plus added digital noise to the Am band will just screw things up more! The "Radio All Digital Channel Receiver Act" (HR 7157) would jump out past the FCC and require that any receiver that's designed for both Sirius XM satellite radio and terrestrial reception also be equipped with one of iBiquity's HD Radio chips. Neither Congress nor the FCC has gone that far yet - unlike earlier laws that required VHF television sets to also be equipped with UHF tuners. Massachusetts Democrat Markey says "Millions of Americans rely on local broadcast radio for news, public safety bulletins, sports, weather, traffic and other information" - and that, plus the recently-allowed merger of the only two satellite operators "has underscored the importance of ensuring consumer access to a diversity of sources for digital radio content." The move would help HD Radio system developer iBiquty and the HD Radio Alliance - but it's unclear what its legislative future is. The NAB, which hasn't always been on the same side of some fights as Markey, applauds this idea. |
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