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Old October 6th 08, 08:32 AM posted to
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Default IBOC obsolete out of the box.

On Oct 1, 5:26*pm, Pocket-Radio wrote:
IBOC is the answer to the question that nobody was asking, except for
a few misinformed radio suits.

Persons 12-34 have unplugged from radio, choosing to spend their media
time with ipods, cell phones G4 networks and the net. The 12-34ís have
gone so far to building their own content off the web and sharing
between friends. CDís, ipods, cell phones and memory sticks, laptops
and desktops are their playback devices. And more new devices are just
around the corner!

The current generation of listeners tuned to radio grew up with AM/FM,
and thus far have been slow to adopt IBOC. Sales of receivers have
been slow, and compared to other high tech playback devices sales are
abysmal! *Listeners still are confusing IBOC with satellite.
Broadcasters arenít doing a good job of separating the two in the
minds of consumers. While you'll see new receivers at Best Buy, you'll
also see recievers on the closeout racks of similar retailers.

Yes a small percentage of markets like Boston have stepped out of
their comfort zone to introduce formats, like the Irish Channel. Will
the Irish Channel, playing 24/7 Irish hits deliver ratings? So far
IBOC isnít on anyone ratings radar. And In my opinion (problem) too
many IBOC stations have chosen to be jukebox formats that we currently
have. Stations are playing just music to attract listeners and itís
not working! HD isnít on Santaís list.

Satellite radio has stepped up to the plate with big time talent,
content and fresh programming ideas. IBOC broadcasters are
experimenting with their jukeboxes. Radio lost the jukebox war.

Broadcasters are still cutting the fat from their operations. Some
markets have cut midday jocks, and eliminated their promotions
department all together. In a time when revenues are down, and
expected to remain this way for a while, IBOC development will remain
very slow.

No ratings equals no money! No money equals no attention. The build it
and they will come thinking hasnít worked. Waiting 10 years is
suicidal thinking, because of the explosion of wireless services (not
radio) and devices available in the marketplace.
If HD is going to happen it needs to happen soon. The UK got a jump
start with their HD development and consumers havenít adopted HD

- IBOC obsolete out of the box.

Maybe... it is the Box itself that is Obsolete ?

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