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Bob Campbell wrote: Walk into any dept store/Walmart/Best Buy/whatever in the U.S. How many radios are for sale these days? How many were for sale 20 years ago? 40? 60? There is a definite downward trend. That's because the big box stores are operating under different principles than what anyone over 35 would expect. It's not longer "find out what the customer wants", but "stock what you make the most money selling and intimidate the customer into buying it". (I think the buzzword is "Directed Marketing"). The idea is that the store's buyers and the importer/manufacturer's marketing department know the customer better than the customer does, and can manipulate them into buying something that isn't really what they want, because it's fashionable, (and there isn't an alternative available there anyway). I also suspect that part of the higher profitability is that the cell phone providers, pay for play music down-loaders, and satellite Radio and TV companies provide "sales incentives" (derived from their subscription fees) to the big box chains which causes them to deemphasize any equipment that gets free broadcasts. So radios have been exiled to lower end discount stores, and the drugstore chains (that don't have a conflict of interest between the subscription based services and the customer). Mark Zenier Googleproofaddress(account:mzenier provider:eskimo domain:com) |
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