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Memo to Lyin’ Diane Warren, the new president of that Archdiocese of
Ruse - the HD Digital Radio Alliance: Give me a break and give it a rest. No one’s buying your deceptive HD Radio campaign. Capishe? I’m talking about the headline in one of the on-line trades just before Christmas: HD Alliance Continues Aggressive Marketing Campaign. I ask – you’re continuing what aggressive marketing campaign? Did I miss something? If so, why? I liked the line you used in one of the trades about taking advantage of improving the chances of your radio campaign being heard during lighter spot loads. Are you claiming that your message was lost because it was wedged in with all those other spots? I’m sure that one’ll go over well with clients that bought time on radio over the past couple of months. So what is it that you’re trying to sell, Lyin’ Diane? Read the blog he http://gormanmediablog.blogspot.com/ |
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