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HD Radio - Trend to watch: Team-branded HD2s !!
On Oct 5, 4:29*pm, HD Radio Farce wrote:
On Oct 5, 1:41 pm, "TelaturdWatch" wrote: http://www.insideradio.com/Article.a...462&spid=32060 Trend to watch: Team-branded HD2s. Sports rights holders are keen on expanding their footprint with their own dedicated media platform, an issue that's becoming more prevalent when negotiating a new deal with broadcast partners. For the Dallas Cowboys and the Pittsburgh Penguins, that has lead to their own branded 24/7 HD channels. KRLD-HD3 bowed in April, drawing from the Cowboys' massive programming vault of coaches' interviews, pre-and post-game shows and classic games. After a soft launch September 13, last year's Stanley Cup champions drop the puck on Pittsburgh Penguins Radio Thursday at 105.9 HD2, side channel to Clear Channel alternative WXDX. "The programming will be anything but traditional," Penguins media director Mark Turley says. A six-hour block of programming will air daily from 9 a.m.-3 p.m, consisting of "Daily Players' Playlist," a "Penguins Live" talk show, Sirius XM's "NHL Live" and an hour of Penguins and NHL content. The block will be repeated throughout the day. Turley says the Penguins hope to distribute local shows to their roughly three-dozen affiliate stations and become a syndicator themselves. According to the Sports Business Journal, the Penguins have signed a half-dozen advertisers to the channel, including Geico and Qdoba. Waht a ****ing joke - folks will jsut listen online. Free Over-the-Air Radio is 24/7 be it Analog or [HD] Digital and NFL Team Branded HD-2 Radio broadcasts sell, Sell. SELL ! the the NFL Team Fans {Fanatics} - go radio ~ RHF |
#2
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HD Radio - Trend to watch: Team-branded HD2s !!
In article
, "~ RHF" wrote: As i have said before FM HD-2 Radio Broadcasts are the only clear business reason for HD Radio because it takes the same local FM Radio 'Franchise' {Radio License} and creates a Second Income Stream from it at a low cost multiple. ¢ ¢ ¢ $ $ $ ~ RHF . Where is the "income" if there are no spots? What advertiser would waste a dime on the pathetically low penetration of all HD-2 combined? -- John Higdon +1 408 ANdrews 6-4400 AT&T-Free At Last |
#3
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HD Radio - Trend to watch: Team-branded HD2s !!
On Oct 7, 9:45*pm, John Higdon wrote:
In article , *"~ RHF" wrote: As i have said before FM HD-2 Radio Broadcasts are the only clear business reason for HD Radio because it takes the same local FM Radio 'Franchise' {Radio License} and creates a Second Income Stream from it at a low cost multiple. ¢ ¢ ¢ $ $ $ ~ RHF *. - Where is the "income" if there are no spots? What advertiser would waste - a dime on the pathetically low penetration of all HD-2 combined? - - -- - John Higdon - +1 408 ANdrews 6-4400 - AT&T-Free At Last NFL Team Branded HD-2 is a 24/7 InfoMercial for every NFL Team in it's 'Local' Market Media Area - b r i l l i a n t ! ~ RHF |
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