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Old October 16th 09, 09:46 AM posted to alt.radio.broadcasting,rec.radio.shortwave,ba.broadcast
RHF RHF is offline
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Default HD Radio - Trend to watch: Team-branded HD2s !!

On Oct 15, 9:45*am, SMS wrote:
John Higdon wrote:
In article
,
*RHF wrote:


HD-2 FM Radio Channels and a 2nd Income Stream
for FM Radio Stations.


Name a station making a dime off the HD-2 channel. Just name one.


HD Radio has been around for seven years. Seven years! Where's the
revolution?


As I said, the public has spoken.


Not really. Few consumers were willing to pay extra for the HD equipment
* but now HD radio is becoming more and more common as a standard
feature on factory audio systems and even on low-end after-market
systems.


- Once the installed base reaches critical mass
- then more stations will add HD.

That would be somewhere around 2015 . . .
IBOC : FM HD-Radio :
The Trend-to-Watch - Money Making HD-2 Channels
http://groups.google.com/group/rec.r...08ec3b49d272f2

Yeah once Audio Content Consumers
-aka- Radio Listeners
Find an FM HD-2 Channel or two on their Car/Truck
HD-Radio they will start looking for an HD-Radio
for their Home and Office.

There are many 'paths' to the Public's Acceptance
of, and Adaption to, FM HD-Radio as their everyday
Audio {Radio} "Fix". ~ RHF


I just got a replacement receiver for my SUV. It has HD built in (as
well as iPod controls and Bluetooth built in) and there was no version
without HD available, and was very inexpensive. There are still many
receivers where HD is "optional" but more and more it's just being
thrown in as a standard feature because the added cost is trivial (and
because the equipment manufacturers are giving up on their original
model of requiring a relatively expensive add-on kit because almost no
one bought it because there was so little content available).

FM radio was around for more than 30 years before automobile
manufactures switched from AM radios to AM/FM radios as the standard
factory audio system (IIRC it was in the mid 1970's). It was actually
pretty good because with such a limited installed base there was a lot
less advertising on FM.

HD is the only digital radio system approved by the FCC. We'd be better
off with DAB which has no licensing fees, but HD was approved by the FCC
in 2002, during the dark years of GWB when the FCC was run as a business
designed to reward corporate broadcasters, wireless carriers, and
companies like iBiquity. The decision is unlikely to be reversed. Get
used to it.

It's as easy to hate iBiquity as it is to hate Qualcomm, but that won't
change things. You need to advise your customers to bring up HD as
quickly as possible so they're ready for revenue service when the
installed base reaches critical mass.




 
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