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On Oct 15, 9:45*am, SMS wrote:
John Higdon wrote: In article , *RHF wrote: HD-2 FM Radio Channels and a 2nd Income Stream for FM Radio Stations. Name a station making a dime off the HD-2 channel. Just name one. HD Radio has been around for seven years. Seven years! Where's the revolution? As I said, the public has spoken. Not really. Few consumers were willing to pay extra for the HD equipment * but now HD radio is becoming more and more common as a standard feature on factory audio systems and even on low-end after-market systems. - Once the installed base reaches critical mass - then more stations will add HD. That would be somewhere around 2015 . . . IBOC : FM HD-Radio : The Trend-to-Watch - Money Making HD-2 Channels http://groups.google.com/group/rec.r...08ec3b49d272f2 Yeah once Audio Content Consumers -aka- Radio Listeners Find an FM HD-2 Channel or two on their Car/Truck HD-Radio they will start looking for an HD-Radio for their Home and Office. There are many 'paths' to the Public's Acceptance of, and Adaption to, FM HD-Radio as their everyday Audio {Radio} "Fix". ~ RHF I just got a replacement receiver for my SUV. It has HD built in (as well as iPod controls and Bluetooth built in) and there was no version without HD available, and was very inexpensive. There are still many receivers where HD is "optional" but more and more it's just being thrown in as a standard feature because the added cost is trivial (and because the equipment manufacturers are giving up on their original model of requiring a relatively expensive add-on kit because almost no one bought it because there was so little content available). FM radio was around for more than 30 years before automobile manufactures switched from AM radios to AM/FM radios as the standard factory audio system (IIRC it was in the mid 1970's). It was actually pretty good because with such a limited installed base there was a lot less advertising on FM. HD is the only digital radio system approved by the FCC. We'd be better off with DAB which has no licensing fees, but HD was approved by the FCC in 2002, during the dark years of GWB when the FCC was run as a business designed to reward corporate broadcasters, wireless carriers, and companies like iBiquity. The decision is unlikely to be reversed. Get used to it. It's as easy to hate iBiquity as it is to hate Qualcomm, but that won't change things. You need to advise your customers to bring up HD as quickly as possible so they're ready for revenue service when the installed base reaches critical mass. |
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