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Old October 15th 10, 08:01 AM posted to ba.broadcast,alt.radio.digital,rec.radio.shortwave
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Default Another Bob Struble ripoff - Insignia Buyers May Not Get ThePicture

On 10/13/10 20:26 , RHF wrote:
On Oct 13, 4:29 pm, "D. Peter wrote:
On 10/13/10 18:23 , SMS wrote:

On 10/13/2010 4:28 PM, dave wrote:
D. Peter Maus wrote:
On 10/13/10 13:33 , SMS wrote:
Most people want HD in their vehicles and homes.


No. MOST people don't want Hybrid Digital Radio, at all. That's part of
the problem.


I get all the HD radio channels via AOL Radio (CBS) or I Heart Radio
(Clear Channel) at home via the web. Why bother with a costly tuner?


It's mobile where it's most important.


Actually, that's not true, either. Only about 30% of listening is
done in the car.


DPM - That 30% would be a 'rough' Average with
a few nearer 0% and others nearer 100%

Many people that I know who Commute to Work
and use their Cars/SUVs a lot : Do closer to
2-out-of-3 or 3-out-of-4 of their Radio Listening
15 Minute Segments in their Autos and usually
Only Listen to the Radio in the AM Hours prior
to leaving for Work. Many/Most can not have
a Radio 'On' during Working Hours. At Home
after Work, they are TV Watchers' and the
Radio waits... until the next morning. ~ RHF
.




.

You miss what I'm saying, Roy. Damned near everyone uses radio in a
car. But that's listening only in the car. And that usage only comes
to about 30% of the total usage of radio. The other 70% of
listening, according to research, including the ratings surveys, is
done at home, at work, or other usage that's not in cars. The bulk
of it being done in the home.

Automobile listening is actually a secondary usage of radio.


 
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