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On 7 Feb 2006 07:53:54 -0800, "John S." wrote:
adam214 wrote: Do you think that SW will become irrelevant and just a platform for political extremists and fundies? Shortwave is but one of many media used by governments, commercial broadcasters, religious groups, political groups, private individuals and others to get information out to their respective audiences. Shortwave is gradually being abandoned by government and commercial broadcasters because there are more effective, reliable and less costly ways of getting the message out to the intended audience. I don't know whether the question of whether broadcasting on shortwave is relevant or not because you have to define who it is relevant to. I think it is safe to say that listening to news and music on shortwave is less popular than it once was for many listeners given the limited number of shortwave radios that are produced today. This topic has come up several times before. I remember one fellow from south america who was directly involved in commercial broadcasting. He indicated rebroadcast signals on MW, FM and increasingly internet were far more reliable and reached a larger audience more consistently than sending signals by shortwave. He got into a long winded argument with some dxers about what those decisions meant for the hobby. His comments were essentially that broadcasts (all media) are targeted at listeners and not collectors of QSL cards. Fewer radios are built because there are fewer listeners. The only people in North America who buy SWBC receivers are hobbyists and religious fanatics. News junkies have moved on to the internets, satellite radio and the overnight BBC on Public Radio. |