"Eric F. Richards" wrote in message
...
"Brenda Ann Dyer" wrote:



Begging your pardon, Eduardo.. but you're full of yourself and of
something
else that decorum doesn't allow me to mention. I don't live in the middle
of
cities, and most places I HAVE lived, the so called "city contour"
doesn't
reach where I live.. and some of those places have even been within city
limits. IBOC DOES INTERFERE WITH LISTENED TO SIGNALS. Not everyone lives
in
your perfect radio world. And the FCC, Ibiquity, and station engineers
that
run stations with IBOC shouldn't be arbitrarily deciding that I or anyone
else is not important. It's a very good way to get a portion of their
anatomy handed to them financially.



Careful, Brenda Ann, you'll get tagged as a moron for not
understanding basic marketing. After all, a 70dBu signal is the
minimum listenable, according to Eduardo. Right... I'm trying to
listen to a signal, not light a fluorescent lamp with it!

When 85% of the actual listening occurs in the 70, and nearly all the
remainder in the 64, it is tough to defend protection beyond the 54, which
is both 10 db down and where essentially no listening of consequence takes
place.

David Eduardo wrote:

"Brenda Ann Dyer" wrote in message
...

Begging your pardon, Eduardo.. but you're full of yourself and of
something else that decorum doesn't allow me to mention. I don't live in
the middle of cities, and most places I HAVE lived, the so called "city
contour" doesn't reach where I live.. and some of those places have even
been within city limits. IBOC DOES INTERFERE WITH LISTENED TO SIGNALS.
Not everyone lives in your perfect radio world. And the FCC, Ibiquity, and
station engineers that run stations with IBOC shouldn't be arbitrarily
deciding that I or anyone else is not important. It's a very good way to
get a portion of their anatomy handed to them financially.

The FCC in the HD review mad a reasond decision that the small amount of
interference to secondary signals was overwhelmed by the need to give radio
some form of digital capability. The loss of fringe signal reception was
deemed to be a similar situation to the decison to break down the 1-A clear
channels back in the 70's, thereby reducing the service areas of the (few)
1-A's in the US as there was evidence that their night skywave reception was
on the wane and the public would benefit from more stations.

In the present situation, the FCC considered the stability of the broadcast
industry in not creating a new band for digital, and decided that some
interference was acceptable in exchange for an in-band system that created a
digital broadcast capability. There are now several more countires adopting
HD, starting with Brazil and several in Asia. Mexico has stations on
already, although the system is deemed "experimental."

Yeah, it's "experimental" QRM.

Take your IBOC and put it where the sun don't shine, boy.

dxAce
Michigan
USA

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:

Oh, that failure of a station. replaced with what may be among the very,
absolutely best oldies stations in the US... originally designed by Kevin
Gorman of WMS fame (about the most legendary AOR station in US history,
too). M 105 was truly a dismal episode in Cleveland radio.


Another statement showing how full of **** you are. You can sell that
to people who don't know the station, but I was *there*.

I found the station so lacking in memorability I could not "click" on the
call letters alone. When you posted the on air name, I did remember it as
being atrocious and well worth changing to WMJI, which has a multi decade
history of being a fine, personality, fun radio station.

I know Cleveland... from Bill Randall on WERE and Mad Daddy and Alan Freed
on WJW to Color Radio 14 to Big Wilson on WJW and NormBob's creation of WIXY
on to the artful WMMS, General Cinema's and Nationwide's efforts at FM CHR
in the 70's, etc., etc. Part of my family has been in local media for a
number of generations. And I know that what apparently is your favorite
station was low in the rating, a sales failure, and soon forgotten.

"Eric F. Richards" wrote in message
...
D Peter Maus wrote:

Eric...you seem to be missing the essential point. The advertisers
don't GET the metrics based on a model, the advertisers CREATE the
model, they create the metrics. They create the tool. Not the stations.
Not the consultants. The stations do what they do to make money with
the advertiser's tool.


Oh, I hear what you're saying -- I just don't believe my ears.

An advertiser wants to sell product -- nothing more. He doesn't care
about the media used to do that. He hires someone to do that work for
him, and this is where your so-called "radio expert" like Eduardo
comes in.

An advertiser does not hire me. An advertiser either hires an advertising
manager, who is thier employee, if htey are small. If they are big, they
have a marketing department who hires an ad agency. The Ad manager or the ad
agency simply looks at the audience data, selects the stations that reach
the age and sex targets they have at the best rate, and buys them.

And the media used, whether radio, TV, cable, outdoor, print, magazines,
direct mail or skywriting is determined at the highest levels of the
marketing department of a company, not by radio or other media sales people.
The ad campaign is designed for specific media, and each medium is selected
based on its effectiveness in the specific campaign. the advertiser cares
vitally about which medium or media is used.

You are blaming radio people for what is a marketing issue at the client end
and an ad agency issue in the intermediary stage for larger clients.

At RAB convention after RAB convention, it is stressed that radio has to be
easy to buy, or advertisers will not use it. The easiest way to buy raido is
the way it is done... a calculation of cost to reach each listener in the
local market.

That is it. No magic, no myster, no Oija board. Just a cuantification of
cost per listener and the exchange of money for a service.

Advertisers didn't create Arbitron -- so called "marketing experts"
did.

Advertisers created the need for Arbitron. the founders of Arbitron, which
began to measure radio in 1965, saw a need for what they were doing in
television in the radio business, consulted with many ad agencies, and
launched the service. Arbitron became the standard by selling itself to
advertisers, thus forcing radio to have to subscribe as it had become the
accepted currency. Radio had practically nothing to do with Arbitron
starting a radio service... advertisers did.

Fine. Radio *stations* didn't create the model, but the radio
*industry* -- which includes these so-called experts -- did.

Nope, we wer ehappy with Pulse and Hooper, which were much cheaper. Both
folded because staitons had to switch to Arbitron as that is what the
customers were buying from.

If Ace Hardware wants to buy time on the local station, the manager of
Ace doesn't go look up Arbitron figures -- he (rightfully) calls a
specialist -- an agency that deals with radio in the (wrongful)
expectation that they'll know what they are talking about.

The ACE account is handled by ACE's national agency, which subscribes to
Arbitron for radio buys. Funds are paid part by the corporation and part by
a pool of local Ace operators. (Ace is, essentially, a franchise or
coopperative)

In the small, unmeasured markets, coop money allows the Ace owner to buy
local radio within restrictions and be reimbursed for part of it.

It used to be,I could use any old radio of mine,whether tube type radio
or even a cheap little shirt pocket transistor radio,and I could DX
radio stations from here in Jackson,Mississippi to New York City and
California and Seattle and wayyyyy down South [[South is always best]]
to the most Southron corner in Florida,,, all corners of Contintetal
U.S.A.and a hell of a lot of places in betwixt the t..t and between.But
nowdays,,, every since those (excuse me language) damn MORONS in the fcc
started screwing around with things,,, its tough!
y'all want to give ME some ''facts n figures''!?
I Say Fire everybody in the effin U.S.fed govt!
cuhulin

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


So have I. I have been board op, announcer, general manager, chief
engineer,
general sales manager, Beautiful music format syndicator, record
producer,
night club owner, station group owner, CEO, group program director,
consultant in Latin America and elsewhere (Al aboard for Karachi) and a
number of other things. That covers about a dozen careers.


Perhaps you need to brush up on (among other things) the concept of a
career.

If you'd worked in radio, insurance and chemical engineering, that
could be considered three different careers. When you graduated from
fry man to burger flipper, that's not a change in career.

Those are very different careers, all applied in radio. Engineering (EE
degree) and sales and programming are totally different careers.

Cleveland,Ohio,the Monster on the Lake.There is a little town by the
name of Cleveland,Mississippi too.(look it up) I dont know if its a
Monster or on a Lake though.
cuhulin

"David Eduardo" wrote:


I found the station so lacking in memorability I could not "click" on the
call letters alone.

It wouldn't have anything to do with the fact that they never used
their call letters for anything other than the required station ID?

When you posted the on air name, I did remember it as
being atrocious and well worth changing to WMJI, which has a multi decade
history of being a fine, personality, fun radio station.

M-105 was always in a tight race with WMMS for listeners. It was such
a bitter rivalry that whenever WMMS won the ratings war they sent a
dead mouse to the M-105 offices. (...which goes to show what a class
act WMMS was, but I digress...)

They were very popular especially among the people who cared about
their audio quality. I have a 45 minute air check from back in the
day that I'll drop in just as a reminder of "what once was" in
Cleveland radio.

WMJI was a hack. Corporate music of the worst kind. Inspired by a
vending machine, just like you.

Again, you are absolutely full of ****. How Peter can find anything
respectable about you is beyond me.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser

I looked it up in my Rand McNalley Road Atlas in my bathroom library
when I went to take a leak just now.Cleveland,Mississippi,,, population
about 15,384 thousand.(I didn't know it was that big a town,having never
been there before.Cleveland,Ohio,,,,, ohhhhh,,,,,, forget about it.
cuhulin

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


I found the station so lacking in memorability I could not "click" on the
call letters alone.

It wouldn't have anything to do with the fact that they never used
their call letters for anything other than the required station ID?

When you posted the on air name, I did remember it as
being atrocious and well worth changing to WMJI, which has a multi decade
history of being a fine, personality, fun radio station.

M-105 was always in a tight race with WMMS for listeners.

So, suddenly, when it is convenient, you believe in ratings.

WWWM never came close to WMMS in ratings. Not even close.

It was such
a bitter rivalry that whenever WMMS won the ratings war they sent a
dead mouse to the M-105 offices. (...which goes to show what a class
act WMMS was, but I digress...)

That is typical radio mind-gaming. When I beat Rick Dees in Birmingham, we
sent a funeral wreath up in the elevator. In Phoenix, I heard of a PD being
sent a live ewe. wind up chickens, vegetables (especially big carrots) and
such are frequently exchanged between rival stations. This is fun rivalry,
and is part of what makes radio entertaining. You obviously do not have a
sense of humor.

They were very popular especially among the people who cared about
their audio quality. I have a 45 minute air check from back in the
day that I'll drop in just as a reminder of "what once was" in
Cleveland radio.

Who cares? It was a losing station. It had to change format, it lost so bad.
Radio is flexible that way... a format that does not work can be change,
literally, in hours.

WMJI was a hack. Corporate music of the worst kind. Inspired by a
vending machine, just like you.

And even now, #1 in Cleveland. It is giving what may people want to hear.
WWWM did not do this, even if you liked it. See the difference?

I am starting to understand you. You are an elitist, believing your taste is
sooooo good it should be emulated by others, while the taste of the masses
is inherently evil. You despise things, not because they are bad, but
because you don't like them and think anyone who does is wrong.

WMJI is Cleveland's great radio station, and has been for some time. You are
simply unable to accept that it is doing what a lot of people want.

To you, success (WMMS, WMJI) are bad. Failure is to be put on a pedestal,
such as WWWM. You are like don Quixote... except that you joust with great
radio stations instead of windmills.

Again, you are absolutely full of ****. How Peter can find anything
respectable about you is beyond me.

I got you pegged. You want things your way, even if you are the only one in
the country who wants it that way.