"Eric F. Richards" wrote in message
...
"Michael Lawson" wrote:

Maybe for the big commercial broadcasters, but some
small ones are still around.

Fewer and fewer each year.

There are 13,500 radio stations in the US and some 3,500 owners. Most are
small.

But you and I are discussing facts. Eduardo doesn't deal in facts, he
deals in numbers produced by "market research," which bear little
resemblance to facts.

I deal in the Census, proprietary data and talking with listeners. Market
research is simply speaking, one by one, with real listeners. Your
contentions are simply stuff you blow out of your butt.

His customers, however, can't tell the
difference (and neither can he). They make decisions based on
numbers, not facts.

The numbers are are fact. Even a poll is "fact" as the user knows the margin
of error and accepts the consequences.

Advertisers support over 11 thousand US stations. they demand a
quantification of thier investment, based on the cost per listener reached.
Otherwise, there is no way to quantify the effectiveness of the investment.