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Old May 27th 06, 04:59 PM posted to rec.radio.shortwave
David Eduardo
 
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Default IBOC - Redefining AM Radio Service As We Know It


"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.


I see. then why are two of the top 3 billing stations in San Francisco AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.

In 1985 I was in the industry and at that time CQUAM AM Stereo was gonna
save AM Radio. It didn't and IBOC won't.


AM swtereo was supposed to launch in 1978. A nasty old man, Leonard Kahn,
sued to try to get his system approved, and it was 1983 before a decision
was made. By that time, AM had gone form 60% of all listening to 40%, and
there was no chance to revive it. Plus, the early C Quam was not a
particularly good system, especially in cars.


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Old May 28th 06, 01:21 AM posted to rec.radio.shortwave
 
Posts: n/a
Default IBOC - Redefining AM Radio Service As We Know It


David Eduardo wrote:
"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.


I see. then why are two of the top 3 billing stations in San Francisco AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.


Without a survey at hand, I assume you are referring to KQED-FM, KGO,
and KCBS.

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.

Due to the terrain of the bay area, AM stations can be heard in more
places. [It's not the LA basin.] Only KFOG comes to mind with a SF and
south bay simulcast, and the number of boosters is quite small.

Most of the San Franciso FMs can't hit the south bay, but the south bay
is part of the the SF region in the Arbitron, right. Even KSFO can
reach south San Jose.


In 1985 I was in the industry and at that time CQUAM AM Stereo was gonna
save AM Radio. It didn't and IBOC won't.


AM swtereo was supposed to launch in 1978. A nasty old man, Leonard Kahn,
sued to try to get his system approved, and it was 1983 before a decision
was made. By that time, AM had gone form 60% of all listening to 40%, and
there was no chance to revive it. Plus, the early C Quam was not a
particularly good system, especially in cars.


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Old May 28th 06, 04:39 AM posted to rec.radio.shortwave
David Eduardo
 
Posts: n/a
Default IBOC - Redefining AM Radio Service As We Know It


wrote in message
oups.com...

David Eduardo wrote:
"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.


I see. then why are two of the top 3 billing stations in San Francisco
AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.


Without a survey at hand, I assume you are referring to KQED-FM, KGO,
and KCBS.


KQED is not AM, and it does not bill ad revenues (they are non-com). KGO,
KCBS and KNBR are top 10 billers (in fact, they ARE the top 3), and KSFO is
very close to being top 10.

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.


In car listening is only 30% of all radio listening in the market.

Due to the terrain of the bay area, AM stations can be heard in more
places. [It's not the LA basin.] Only KFOG comes to mind with a SF and
south bay simulcast, and the number of boosters is quite small.


SF is a better than average AM market, but so is Chicago... WSCR, WLS, WGN
and WBBM are all top 10 billers. No hills, either. It is about being big
signal stations, not about AM vs. FM.

Most of the San Franciso FMs can't hit the south bay, but the south bay
is part of the the SF region in the Arbitron, right. Even KSFO can
reach south San Jose.


SF metro is Santa Rosa to Campbell.


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Old May 28th 06, 11:50 PM posted to rec.radio.shortwave
 
Posts: n/a
Default IBOC - Redefining AM Radio Service As We Know It


David Eduardo wrote:
wrote in message
oups.com...

David Eduardo wrote:
"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.

I see. then why are two of the top 3 billing stations in San Francisco
AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.


Without a survey at hand, I assume you are referring to KQED-FM, KGO,
and KCBS.


KQED is not AM, and it does not bill ad revenues (they are non-com). KGO,
KCBS and KNBR are top 10 billers (in fact, they ARE the top 3), and KSFO is
very close to being top 10.


AH, maybe that's why I said KQED-FM. Anyway, I missed the AM in your
original post.

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.


In car listening is only 30% of all radio listening in the market.


Again, you play with stats. What is the in-car listening AM market?
After all, it is AM HD everyone on this list wants to stop. It is QRM!

Due to the terrain of the bay area, AM stations can be heard in more
places. [It's not the LA basin.] Only KFOG comes to mind with a SF and
south bay simulcast, and the number of boosters is quite small.


SF is a better than average AM market, but so is Chicago... WSCR, WLS, WGN
and WBBM are all top 10 billers. No hills, either. It is about being big
signal stations, not about AM vs. FM.

Most of the San Franciso FMs can't hit the south bay, but the south bay
is part of the the SF region in the Arbitron, right. Even KSFO can
reach south San Jose.


SF metro is Santa Rosa to Campbell.


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Old May 29th 06, 12:02 AM posted to rec.radio.shortwave
David Eduardo
 
Posts: n/a
Default IBOC - Redefining AM Radio Service As We Know It


wrote in message
oups.com...

David Eduardo wrote:

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.


In car listening is only 30% of all radio listening in the market.


Again, you play with stats. What is the in-car listening AM market?
After all, it is AM HD everyone on this list wants to stop. It is QRM!


In San Francisco, the AM stations have a 24 share nof in car listening 6 AM
to Midnight. In Morning drive, they have a 25.4% share of all persons
listening to the radio in the car. So SF is actually below the national
average of a 30% share. LA is 31%, NY with lots of public transportaiton,
has a 25% share.




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