David Frackelton Gleason aka 'Eduardo', Univision Radio's shill and fake
Hispanic since c.2000 frayed his best panties when he wrote:

"dxAce" wrote in message
...


David Frackelton Gleason, posing as 'Eduardo' the fake Hispanic since
c.2000
wrote:

"dxAce" wrote in message
...


David wrote:

On Tue, 11 Jul 2006 01:03:14 GMT, "David Eduardo"
wrote:

Radio is a local medium, and ad sales are based on local metro
ratings.
Even
stations that do well in ratings in adjacent markets generally get no
benefit from this audience. An example would be KLVE, which is an LA
station
(#1 or #2 there) is also in the top 5 most of the time in
Riverside/San
Bernardino, but does not get any additional revenue from this
out-of-metro
audience.

Radio is supposed to serve the public while selling ads. Part of
serving the public is caring about people who listen, regardless of
whether you can monetize every listener.

This from the October 2004 edition of "Tattler":

Univision's David Gleason told the crowd that radio should focus on
listeners,
not on the market.

You don't even know what that means.

It means what it says, oh fake one.

That is one phrase, taken out of context. It makes a nice headline. The year
before, when I said "Spanish is a language not a (radio) format" it also go
t a headline.

The statement, in the context of the Super Session at NAB where I said it,
meant to focus on individulal listener needs, not perceived "groups" of
listeners. Program to the listener one by one, and you will get the groups
of listeners because the groups are made up of individuals. When I am
training announcers, as I also mentioned at NAB, I often tell them to put up
a picture of a typical listener... maybe cut out of a picture from a station
event... and speak to that person as if they were the only listener.

Now you get it?

Yep, I got your spin, oh fake one.