"dxAce" wrote in message
...


David ****elton Gleason, posing as 'Eduardo', the totally whacked boy from
Cleveland wrote:

"dxAce" wrote in message
...


Yes, one must remember it's not about the serious listening that
HD/IBOC
assumes, but rather the serious money that Edweenie and his minions
hope
to make
by selling an unsuspecting public something it doesn't really need.

Those of us in radio do not make any money from HD. In fact, it costs us
in
new equipment and the iBiquity license we have to pay for from now on.

What we get is the additional channel(s) on FM for additional formats,
improved AM and FM quality and an opportunity to prolong the life of
free,
terrestrial radio.

Interesting marketing concept! Declare that something is dying and then
offer up
a fix.

Free terrestrial radio is not dying. It is in, in marketing terms,
maturation and decline. Very old technology (90 years for AM, 60 years for
FM, 45 years for FM stereo) and is slowly losing users. While the impact is
not drastic for FM, yet, it is for AM, with essentially very few listeners
under age 45 and an average listener age that goes up every year.

Almost seem to be a protection racket of sorts.

No, it is a product enhancement to make it useful into the future.

As always, follow the $$$

HD costs money to radio stations, and any payback is more like insurance,
not a profit center.