The Station Formerly Known as 92.7 Lite FM has made some interesting changes.

With studios in Thousand Oaks (Ventura County), they broadcast there on
KMLT/92.7 and they simulcast in Orange County on KLIT/92.7 (Fountain Valley)
and here in my neighborhood on KELT/92.7 (Adelanto).

Recently they changed names from Lite FM to Jill FM. I assume that this was
done to emphasize their marketing efforts towards their target demographic.

They are also sporting a much larger playlist these days. A lot of the new
stuff consists of songs I dislike, but hey, I'm not female, and therefore I'm
pretty sure I'm not representative of their audience. I do give them lots
of credit for starting to play a larger variety of music, something not
enough radio stations do these days. They seem to be sticking within the
soft-rock genre that Lite FM has had for years, but they now have far less
repetition.

But the most interesting change is the acknowledgement that they can be
heard in more places than just Ventura County and extreme northwest Los
Angeles County.

Previously, you could listen to Lite FM all day and not realize they serve
more than one small chunk of SoCal. Ads were for local businesses, a large
portion of which are in and around Thousand Oaks. Public service
announcements focused on Thousand Oaks and surrounding communities like
Calabasas, Woodland Hills, and Agoura Hills. The only tipoff that they serve
more than just Greater Thousand Oaks came at the top of the hour, when
they'd ID all three stations.

But this past week, I was flipping between radio presets trying to figure
out if there was anything decent on the radio, and I heard something about
my new home, Apple Valley... over a hundred miles northeast of Thousand
Oaks! It turns out that they are now doing community announcements for all
of the areas they serve. This time they were doing the Victor Valley. Next
hour, they announced, would be Orange County (and I assume the following
hour would be Ventura County).

That's cool. It's nice to finally get an on-air acknowledgement that I, as a
listener out here in the Victor Valley, actually exist. I wonder if they're
selling ads out here now. I was told previously by sales reps at the station
that they were focusing on the Thousand Oaks area, and it just seems silly
to me to be utilizing the Orange County and High Desert frequencies and not
selling ads here. After all, it *does* cost money to run the equipment and
pay the FCC for the licenses, doesn't it?

I guess we'll see if this area becomes more than a ******* child for Jill
FM. When I ended up talking to the station's staff, it was because their
Adelanto transmitter went down for a couple days... I basically just called
to let them know they'd been down and that there were actually people out
here trying to listen to them.

http://www.927JillFM.com/


--
JustThe.net - Steve Sobol / / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)

"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"