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Old August 8th 03, 11:40 PM
Art Clemons
 
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WBRW wrote:

Country, does not exist on the air
within 50 miles of NYC. Yes, yes, yes, people say that there simply
aren't that many country music fans within the City itself, and
they're correct -- but any decent NYC-area signal will cover plenty of
the surrounding suburban areas were there are many country fans.
"Y-107" proved this, with its lousy-ass signal getting better ratings
-- even within the NYC market itself



I think you're ignoring the other part of the curve for a broadcaster
and that's the issue of what a broadcaster can earn with a particular
format. The likely reason that country doesn't work in NYC is that
advertisers in NYC don't want to target country music listeners, or
alternatively even though large in number, they're too spread out to
support many small advertisers away from where they regularly travel.



 
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