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#1
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"Sven Franklyn Weil" wrote in message ... P.S.: Why did Clear Channel flip AM 1260 from CNN-Radio News to Fox Sports? Now they have two all-sports statios with the same name: SportsTalk 1260 (WWRC) and SportsTalk 98 (WTEM). Both licenced to the same city and serving the same market with the same format. Way to dilute your brand guys!!! Or is there something I'm missing here? I'm convinced that Clear Channel has no idea what to do with 1260; they gobbled it up when they bought Chancellor, flipped it from nostalgia to business, then to CNN and now to Fox Sports. It's always near the bottom of the heap book after book after book regardless of the format - although much of that can be attributed to it's signal. I really think it's just part of the Clear Channel business philosophy - they don't run formats on their AM stations that serve a community interest, they run formats that are *easy to sell*. The key word in that sentence is *easy*. Sports sells (even with big honkin' zero's in the book) because it's geared to young men. Nostalgia doesn't sell because it's geared to an older demographic that advertisers just aren't targeting. Business and CNN were just place holder formats (sports may be as well) to keep from having a dead carrier. Clear Channel seems to understand how to invest dollars in the licensing and infrastructure of it's properties (their recent RDS bonanza as an example), but they don't seem willing to investing in the content of their properties (AM's most notably). If I were a cynical person, thinking from a purely business perspective, I'd think that they enjoy expending capitol on hardware/infrastructure because those capitol expenditures can be written off on taxes. Investing in content is undoubtedly considered by the accountants as an expense, and therefore ineligible for the tax write-offs. Wouldn't it be sad if the bean counters were really running the show after all... Now, excuse me while I go wait for the black helicopters. grin -Jeremy Powell |
#2
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"Jeremy Powell" wrote in message ... "Sven Franklyn Weil" wrote in message ... P.S.: Why did Clear Channel flip AM 1260 from CNN-Radio News to Fox Sports? Now they have two all-sports statios with the same name: SportsTalk 1260 (WWRC) and SportsTalk 98 (WTEM). Both licenced to the same city and serving the same market with the same format. Way to dilute your brand guys!!! Or is there something I'm missing here? I'm convinced that Clear Channel has no idea what to do with 1260; they gobbled it up when they bought Chancellor, flipped it from nostalgia to business, then to CNN and now to Fox Sports. Nobody knows what to do with it. It has miserable coverage. As far back as 1970, the baseball games had to be simulcast on WEZR to cover the VA suburbs, since e ven daytime, 1260 has no signal out there. |
#3
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In article , David Eduardo wrote:
Nobody knows what to do with it. It has miserable coverage. As far b Well you can always cash in by selling it to some leased-access broadcaster or someone with an agenda (like a church or IDT) thinking that they're going to get an influential "DC" station. That's cash in your hand and one less engineering and accounting headache. That's what I'd do if I were in charge of C.C. -- Sven Weil New York City, U.S.A. |
#4
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#5
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On 24 Dec 2003 21:07:36 GMT, David Eduardo ("David") writes:
David "Jeremy Powell" wrote in message David ... "Sven Franklyn Weil" wrote in message ... P.S.: Why did Clear Channel flip AM 1260 from CNN-Radio News to Fox Sports? Now they have two all-sports statios with the same name: SportsTalk David 1260 (WWRC) and SportsTalk 98 (WTEM). Both licenced to the same city and serving the same market with the same format. Way to dilute your brand guys!!! Or is there something I'm missing here? I'm convinced that Clear Channel has no idea what to do with 1260; they gobbled it up when they bought Chancellor, flipped it from nostalgia to business, then to CNN and now to Fox Sports. David Nobody knows what to do with it. It has miserable coverage. As far back as David 1970, the baseball games had to be simulcast on WEZR to cover the VA David suburbs, since e ven daytime, 1260 has no signal out there. "...Washington, is, someplace special!" |
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