"Telstar Electronics" wrote...

lol


latwttb.


Regards,
Peter.

"Telstar Electronics" wrote...
On Jul 1, 1:13 pm, "Rob" wrote:
What have you actually designed and made rather than bought as
kits from manufacturers to re-sell to the public?

Rob,
You mean there's a kit available that is the same circuit?
Wow... you could have saved me a lot of design time.

Brian,

I have just been to your site and, according to that...
In over 5 years of business, only three products appear
to have been created... two of which have been discontinued
(already).
Between discontinuing previous products, and offering this
latest, there appears to have been no products for sale - no
income, no business.

A business with just one $60 product (when it becomes
available), two discontinued items, and large gaps in trading.
You may not be using kits, but just what do you think your
Web site and it's figures say about you and your business?

Right or wrong, he is saying what people see when they
view your site... and what will they think if they ever
see these newsgroup threads.


Regards,
Peter.
http://www.citizensband.radiouk.com/

Brian,

I have just been to your site and, according to that...
In over 5 years of business, only three products appear
to have been created... two of which have been discontinued
(already).
Between discontinuing previous products, and offering this
latest, there appears to have been no products for sale - no
income, no business.

A business with just one $60 product (when it becomes
available), two discontinued items, and large gaps in trading.
You may not be using kits, but just what do you think your
Web site and it's figures say about you and your business?

Right or wrong, he is saying what people see when they
view your site... and what will they think if they ever
see these newsgroup threads.

They'll know that I have a very small company. I don't see a thing
wrong with that. If they don't like that... nothing I can do about it.
Items are often discontinued by a manufacturer when their profit
margin becomes unacceptable in the marketplace. Why should I continue
to offer a product that I can't make a reasonable profit on? Do you
run a business?

On Wed, 11 Jul 2007 13:24:07 -0700, Telstar Electronics
wrote in
om:

Brian,

I have just been to your site and, according to that...
In over 5 years of business, only three products appear
to have been created... two of which have been discontinued
(already).
Between discontinuing previous products, and offering this
latest, there appears to have been no products for sale - no
income, no business.

A business with just one $60 product (when it becomes
available), two discontinued items, and large gaps in trading.
You may not be using kits, but just what do you think your
Web site and it's figures say about you and your business?

Right or wrong, he is saying what people see when they
view your site... and what will they think if they ever
see these newsgroup threads.

They'll know that I have a very small company. I don't see a thing
wrong with that. If they don't like that... nothing I can do about it.
Items are often discontinued by a manufacturer when their profit
margin becomes unacceptable in the marketplace. Why should I continue
to offer a product that I can't make a reasonable profit on? Do you
run a business?


I do. And part of running a business is catering to the market. Trying
to manipulate the market to suit the product (pet rocks, white salmon)
might net you a few bucks at the beginning, but the market eventually
wises up. Looking at your business history, it appears the market was
smarter than you from the beginning, Brian.

"LOL"

"Telstar Electronics" wrote...

They'll know that I have a very small company. I don't see a thing
wrong with that.

Nothing wrong with a small company, but you have to use your
advantages... you can be damn sure your large competitors will
use theirs.

They can bulk buy to reduce costs, they can throw big money at
big advertising. They can even take a loss just to wipe out the
competition. They can hold out longer than the small guy then,
once he has gone, they can bang the prices up even further.

If they don't like that... nothing I can do about it.

If you don't believe that you can win people over, then you
had best give up now.

You can do nothing about the big business advantages and image,
but you can use your small business advantages.
If you are unwilling to do that, then why should the customer
not simply take the cheaper product from the well known big
guy? What are you offering that he doesn't?

Dont say "quality"... how long has it been since CBers gave a
flying sh1t about quality rather than price?

Items are often discontinued by a manufacturer when their profit
margin becomes unacceptable in the marketplace.

All products are subject to the life cycle concept.
Initially, they would have been selling it at a huge profit. Then, as
the market slowed, they would have dropped to a reasonable profit.
By the time it is discontinued, it should have made plenty of money
for them.

Why should I continue to offer a product that I can't make
a reasonable profit on?

You shouldn't, but did you properly consider profit margin from
the beginning? It must be remembered that time is money and,
if you designed the product, design time is cost that has to be
recovered long before discontinuing the product.


Do you run a business?

Not at the moment, but I have and I am considering going down
that route again. But not on the basis of a single product,
unless it was an incredible product that would have a wide
appeal to a mass market.
CB products simply don't come anywhere near. Not that I
wouldn't want to offer them, just that I wouldn't pin the
survival of the business on them.


Regards,
Peter.
http://www.citizensband.radiouk.com/