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Radio Shack, once one of the premier suppliers to the tinkerers and
experimenters among us, and still a source of the occasional connector, roll of solder, switch, or other item, seems to be having an identiy crisis. I recently saw, on the "Onion", this quotation reported to be from Mr. Day, their CEO. I sent the email below to them, and will report their response here. Here's the quote: (Entire article at http://tinyurl.com/29e856 ) -------------------------- "What is that, some kind of World War II terminology? Are ham radio operators still around, even? Aren't we in the digital age?" -------------------------- Dear Mr. Day, Yes, we are in the digital age, and luckily for you and your company ham radio operators are still around. Something around 650,000 in the USA, and millions more around the world. Many of us still know precisely how many minutes it will take us to get to the nearest Radio Shack store for an electronic part or tool that we need to get our station (probably running a digital mode) back on the air. (Seven minutes from my house.) Maybe you need to research your market a little more, and the lack of understanding of your company which you bemoan in the "Onion" interview can be reversed. And, oh-by-the-way, hams talk to each other ...... it's what we do ..... what do you expect we're saying about Radio Shack corporate management about now? Hans Brakob Amateur Radio Station K0HB 1620 Weston Lane Plymouth, MN 55447 |
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