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Old February 20th 07, 01:54 AM posted to rec.radio.shortwave
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Default David Eduardo - A Recent Conversation


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oups.com...

Yea shill, the AM band is so dead:

http://www.fcc.gov/fcc-bin/amq?state...2=&EW=W&size=9

I must admit, I have never seen anyone so full-of-**** ! :-)


You totally miss the main point: AM is declining in audience in the US,
having less than 20% of what it had 40 years ago... Most AMs have an
audience significantly based in over-55-year-olds, which agency advertisers
do not want. Revenues are falling, and many successful AMs are looking to
move their formats to FM to survive.

Canada is eliminating all but a few AMs, and at least one province has no
AMs at all any more. South Africa has no AMs. Most of Latin America has
fewer AMs than 25 years ago, with the exception of Mexico which was always
under-radioed due to NARBA.

The share of listening by 12-34 year olds given to AM is less than 8%....
with 92% and over going to FM.


 
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