On Mar 14, 1:12�pm, "David Eduardo" wrote:
wrote in message

ups.com...
On Mar 14, 2:43?am, "David Eduardo" wrote:

I'm waiting for this lie to be retracted.

WHO-AM *News Talk Information 9.7 7.2 9.9 10.6
WLW-AM *News Talk Information 8.9 9.9 11.2 9.8
WSB-AM *News Talk Information 9.3 8.7 9.2 8.2
WGN-AM *News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM *All News 4.2 4.1 4.4 4.6
WLS-AM *News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM *News Talk Information 7.3 8.0 6.5 7.3
WJR-AM *News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM *News Talk Information 8.4 7.7 8.2 8.4
KSL-AM *News Talk Information 5.9 6.7 8.6 7.7

Here are just a few, in the major-markets - many of these are ranked
#1, and all are in the top-five. Now, go eat your **** sandwich, IBOC
shill !

Being #1 in 12+ (everyone from pre-teen to death) is meaningless. That's why
these numbers are given away for free.

Advertisers don't even look at 12+ numbers.

What is important for radio sales is the number of listeners in the ages
advertisers care about, generally (about 85% of buys) in 25-54 and somewhat
in 18-34 (plus all the subsets).

You will find that all the stations you listed do nowhere nearly as well in
25-54, and do horribly in 18-34 and 18-44. WGN, for example, is not even in
the top 15 stations in Chicago in 25-54 and the others fare similarly in the
"sales demos."

As said before, this is why stations like WTOP moved from AM to FM totally,
and ones like KSL are simulcasting with FM to pick up younger listeners.

As I said before - AM radio is not dying, and I'll let you know, when
all AMs go dark.