"Bart Bailey" wrote in message
...
In posted on Sun, 2
Sep 2007 22:53:24 -0700, David Eduardo wrote: Begin

Actually, nearly all audience for AMs is concentrated in talk formats that
are all news, nwes/talk or sports. There is very little listening to
anything else.

Then what's the 'need' for HD enhancements?

People under 50 to 55 will just not listen to the quality of AM radio.

Whether this is due to current receivers or to NRSC is a moot point... they
will not listne.

When the "AM formats" like news or talk or sports are moved to FM, the same
programming jumps in 35-54 ratings, just because it is on FM. This has been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the salable
35-54 numbers have expanded dramatically.

Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

David Eduardo wrote:
"Bart Bailey" wrote in message
...
In posted on Sun, 2
Sep 2007 22:53:24 -0700, David Eduardo wrote: Begin

Actually, nearly all audience for AMs is concentrated in talk formats that
are all news, nwes/talk or sports. There is very little listening to
anything else.

Then what's the 'need' for HD enhancements?

People under 50 to 55 will just not listen to the quality of AM radio.

Whether this is due to current receivers or to NRSC is a moot point... they
will not listne.

When the "AM formats" like news or talk or sports are moved to FM, the same
programming jumps in 35-54 ratings, just because it is on FM. This has been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the salable
35-54 numbers have expanded dramatically.


And it is notoriously difficult to maintain the jump in numbers
without accompanying changes in programming. You've been in
broadcasting for a long time, so you know this.


Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

If you spend a lot of time around people with throat conditions that
generate a lot of 'hash', I suppose it would.

"Doodler" wrote in message
ps.com...

David Eduardo wrote:

When the "AM formats" like news or talk or sports are moved to FM, the
same
programming jumps in 35-54 ratings, just because it is on FM. This has
been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the
salable
35-54 numbers have expanded dramatically.


And it is notoriously difficult to maintain the jump in numbers
without accompanying changes in programming. You've been in
broadcasting for a long time, so you know this.

Just the move of an established news or newtalk format is enough to jump the
25-54 and keep it up. KSL in SLC began a year and a half ago an AM FM
simulcast, It immediately jumped about 25% in 25-54, and has, since then,
held the numbers consistently (n/t stations wobble a lot due to how strong
the "goings on" politically are, so one just has to index...) as a part of
the overall listenership. In fact, since the move, the numbers have been
consistedntly higher than any time in the last decade.

Same for KTAR in Phoenix, which moved from AM to FM... much higher 25-54
consistently. And WTOP in DC now has a very big 35-54 complonent, which they
were losing when AM only. No programming change at all, either.

All the cases I mentioned are typical traditional news talkers, with Rush,
Dr. Laura and other syndicated fare... and all have done very well. The best
example is the FM talker in Pittsburgh, which has taken nearly all the 35-54
numbers from KDKA, leaving that old AM with mostly 55+ listeners and hugely
declining revenue.

All it takes is putting the SAME format on FM and the 25-54 jumps. No need
to do anything else differently.



Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in
my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

If you spend a lot of time around people with throat conditions that
generate a lot of 'hash', I suppose it would.


The HD audio sounds quite listenable... vastly more listenable than analog
AM.

David "I picked up this 'Eduardo' shtick so I could tap my feet in the bathroom
stall to a salsa beat", wrote:

"Doodler" wrote in message
ps.com...

David Eduardo wrote:

When the "AM formats" like news or talk or sports are moved to FM, the
same
programming jumps in 35-54 ratings, just because it is on FM. This has
been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the
salable
35-54 numbers have expanded dramatically.


And it is notoriously difficult to maintain the jump in numbers
without accompanying changes in programming. You've been in
broadcasting for a long time, so you know this.

Just the move of an established news or newtalk format is enough to jump the
25-54 and keep it up. KSL in SLC began a year and a half ago an AM FM
simulcast, It immediately jumped about 25% in 25-54, and has, since then,
held the numbers consistently (n/t stations wobble a lot due to how strong
the "goings on" politically are, so one just has to index...) as a part of
the overall listenership. In fact, since the move, the numbers have been
consistedntly higher than any time in the last decade.

Same for KTAR in Phoenix, which moved from AM to FM... much higher 25-54
consistently. And WTOP in DC now has a very big 35-54 complonent, which they
were losing when AM only. No programming change at all, either.

All the cases I mentioned are typical traditional news talkers, with Rush,
Dr. Laura and other syndicated fare... and all have done very well. The best
example is the FM talker in Pittsburgh, which has taken nearly all the 35-54
numbers from KDKA, leaving that old AM with mostly 55+ listeners and hugely
declining revenue.

All it takes is putting the SAME format on FM and the 25-54 jumps. No need
to do anything else differently.



Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in
my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

If you spend a lot of time around people with throat conditions that
generate a lot of 'hash', I suppose it would.


The HD audio sounds quite listenable... vastly more listenable than analog
AM.

Shill!

On Sep 3, 11:45 am, "David Eduardo" wrote:
"Doodler" wrote in message

ps.com...







David Eduardo wrote:

When the "AM formats" like news or talk or sports are moved to FM, the
same
programming jumps in 35-54 ratings, just because it is on FM. This has
been
demonstrated in markets like Phoenix, SLC, Jackisonville, Dayton,
Philadelphia, New Orleans, Charleston, and Washington, DC where AM takers
have come on, moved to or swimulcast with FM... in every case, the
salable
35-54 numbers have expanded dramatically.

And it is notoriously difficult to maintain the jump in numbers
without accompanying changes in programming. You've been in
broadcasting for a long time, so you know this.

Just the move of an established news or newtalk format is enough to jump the
25-54 and keep it up. KSL in SLC began a year and a half ago an AM FM
simulcast, It immediately jumped about 25% in 25-54, and has, since then,
held the numbers consistently (n/t stations wobble a lot due to how strong
the "goings on" politically are, so one just has to index...) as a part of
the overall listenership. In fact, since the move, the numbers have been
consistedntly higher than any time in the last decade.

Same for KTAR in Phoenix, which moved from AM to FM... much higher 25-54
consistently. And WTOP in DC now has a very big 35-54 complonent, which they
were losing when AM only. No programming change at all, either.

All the cases I mentioned are typical traditional news talkers, with Rush,
Dr. Laura and other syndicated fare... and all have done very well. The best
example is the FM talker in Pittsburgh, which has taken nearly all the 35-54
numbers from KDKA, leaving that old AM with mostly 55+ listeners and hugely
declining revenue.

All it takes is putting the SAME format on FM and the 25-54 jumps. No need
to do anything else differently.



Do those buzzing sound effects on KNX traffic reports
actually sound that much better?

I listen to KNX quite a bit, but it's on my factory installed HD radio in
my
car. It sounds great in HD. Much clearer, greater presence, more "human"
sounding voice.

If you spend a lot of time around people with throat conditions that
generate a lot of 'hash', I suppose it would.

The HD audio sounds quite listenable... vastly more listenable than analog
AM.- Hide quoted text -

- Show quoted text -

Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.

"Steve" wrote in message
ps.com...

Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.


Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.

Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.

On Sep 3, 12:44 pm, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.

Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.

Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.

Lol. You are such a throw back. You will never lure young people away
their iPods, their cellphones and their myspace pages. I suggest you
quickly return your head to it's usual, sandy resting place. You're
fighting a battle that was lost twenty years ago.

David "I'm pretty much stuck promoting crap since I adopted the 'Eduardo'
shtick, wrote:

"Steve" wrote in message
ps.com...

Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.


Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.

Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.

Frackeltonian Thinking at its best!

On Sep 3, 12:44 pm, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.

Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Quite the contrary? What is contrary to what? You seem to be replying
to someone else's post.

On Sep 3, 12:44?pm, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



Sounds like you've finally matured a bit and now see the merits of FM
and the folly of HD-AM. Congratulations.

Quite the contrary. It has been known by broadcasters for some time that
there is no way to get any significant number of listeners under 55 to tune
to AM, and the average age of AM listeners is increasing each year as a
consequence.

Some AMs have moved to FM. Others are simulcasting. Others have no FM to
move to, and are slowly losing revenue.

Those AMs have, perhaps, some chance to survive via HD. Otherwise, AM will
be pretty much a thing of the past and only relevant or viable for very
niche formats or in some rural areas where there are no local FMs. Of
course, this is not an immediate do or die type thing; HD can develop over
the next few years and AMs can attempt to restore some interest among
under-55s via the improved quality.

INSIDERADIO: "INSIDE STORY: News/Talk/Sports: Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Which is why News/Talk/
Sports is radio's last bastion... Right now -- while FMs are losing
the music audience to new media -- satellite radio is offering more
News/Talk/Sports programming than we can fit on AM radio...
Accordingly, I urge owners of AM/FM clusters which include a News/Talk/
Sports AM to drop an FM music format and simulcast the News/Talk/
Sports AM... Imagine how smart you will look if -- suddenly -- your
entire market can now hear the News/Talk/Sports assets which are
radio's most-Sales-friendly programming..."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

Claiming that AM radio is dying, when the music FMs are screwed - yea,
IBOC, with its jamming and poor coverage, is going to same AM ! You
are nothing more than an IBOC shill-parrot !