On Sep 3, 6:56 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...



I don't blame him for being full of bile and invective. He's probably
sick of hearing you preach about how we have to cling to the
technologies of the past.

Far better than hearing you lie about the composition of radio audiences.

You might not like it, but it's a fact. The AM audience is getting
older by the minute. Just about all of the listeners younger than 50
have already left. Soon no one will be listening. You must modernize
or you will soon be out of business. Those are the facts. You must
live with them.

"Steve" wrote in message
oups.com...
On Sep 3, 6:56 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...



I don't blame him for being full of bile and invective. He's probably
sick of hearing you preach about how we have to cling to the
technologies of the past.

Far better than hearing you lie about the composition of radio audiences.

You might not like it, but it's a fact. The AM audience is getting
older by the minute. Just about all of the listeners younger than 50
have already left.

Then explain why, nationally, the average age for AM listening is UNDER 50,
per Arbitron.

Soon no one will be listening. You must modernize
or you will soon be out of business. Those are the facts. You must
live with them.

There are many years left, and many more if AM develops HD to its benefit.

On Sep 3, 7:50 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Sep 3, 6:56 pm, "David Eduardo" wrote:
"Steve" wrote in message

roups.com...

I don't blame him for being full of bile and invective. He's probably
sick of hearing you preach about how we have to cling to the
technologies of the past.

Far better than hearing you lie about the composition of radio audiences.

You might not like it, but it's a fact. The AM audience is getting
older by the minute. Just about all of the listeners younger than 50
have already left.

Then explain why, nationally, the average age for AM listening is UNDER 50,
per Arbitron.

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you are not telling me this, your evading the real issue
here.

Soon no one will be listening. You must modernize
or you will soon be out of business. Those are the facts. You must
live with them.

There are many years left, and many more if AM develops HD to its benefit

Sure there are. And soon the 8 track tape is going to make a huge
comeback.

"Steve" wrote in message
ups.com...
On Sep 3, 7:50 pm, "David Eduardo" wrote:
"Steve" wrote in message

Then explain why, nationally, the average age for AM listening is UNDER
50,
per Arbitron.

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you are not telling me this, your evading the real issue
here.

The most profitable demos are 18-49 and 25-54. AM reaches 35-54 pretty well,
and 45-54 quite well today. However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.

3 of the top 6 billing stations in the US are AM, in fact.

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

"Steve" wrote in message
oups.com...
On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that
can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

The median age of all 75 of our stations is around 33 to 34, including the
AMs that average around 38 to 39. I don't think I have much to be concerned
about demographically.

On Sep 3, 8:09 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that
can
do a good job of audience delivery.

That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

The median age of all 75 of our stations is around 33 to 34, including the
AMs that average around 38 to 39. I don't think I have much to be concerned
about demographically.

Fine. Deny that AM faces any challenges. The facts will teach you
otherwise.

Steve wrote:

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

This must be the "Desperation Weekend" for IBOC/HD, elsewise they wouldn't have
their #1 shill up and running at warp speed.