"David" wrote in message
...
On Wed, 12 Sep 2007 14:53:31 GMT, "David Eduardo"
wrote:



"The number of Spanish-language households in Austin [that] have
bought an HD receiver has to be close to zero." (It's worth noting
that Border Media Partners doesn't have Web sites for its stations,
either, so maybe it's not the best gauge of cutting-edge technology.
Spanish-language giant Univision is supporting the launch.)"

Actually, the Jonny Ramírez show on one of our HD2 channels in Austin, and
originated in San Antonio, gets lots of calls form that market, and there
is
both advertiser and consumer interest. Since the Tejano fan has no other
choice in Austin, and the music is part of a distinct lifestyle, the early
response has been considerable.

You do realize that all the full-power FMs from San Antonio are easily
heard in Austin?

But they only get measured listening towards the SA end of the market. The
rest (90% or more) never listens to them)