"IBOCcrock" wrote in message
ups.com...

No, there was no cash spent. Each member committed to giving a certain
VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

The promotions are being dropped by stations at end-of-year because
they were ineffectual because consumers don't give an ass's **** about
HD Radio:

The HD Alliance has NOTHING to do with iBiquity itself. It is a group of
broadcasters... like the RAB... that further a common goal. In this case,
the goal is to get people to notice something the member stations are doing.
The Alliance has nothing to do with receiver sales, receiver design,
encoders, licensing agreements, etc.