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On Oct 8, 5:35 pm, Steve wrote:
On Oct 8, 2:15 pm, IBOCcrock wrote: On Oct 8, 1:39?pm, "David Eduardo" wrote: "IBOCcrock" wrote in message roups.com... Ha! Ha! Eduardo! Music is hardly dead... there are 20 FMs in the market, 16 with signals good enough to be considered viable. On single station that changed from a less-than-successful music format to talk does not mean music audiences are down... it just means that the change is on to move successful AM formats to Fm where they are accessible to under-55 listeners in a form they will use. WIBC (AM) has been third or fourth in the market in the last few years, and used to be a solid #1. The decline in 25-54 has affected them, so they are going to put the format on FM where they believe they can recover the younger, salable age groups. They will put a sports format on 1070, which is a good use of the facility. In that market, there is only one other AM in the top 20, a Black gospel station. After that, no AM has more than a 1 share. There were only 11 AM shares total in the market in Spring, and less than 7 shares in 25-54. WIBC moved to FM because their opportunities on AM were very limited and in decline. This is what I have been saying for years... the only viable AM format, talk, and its variants, will be moving to FM over the next few years and AM will be limited to very niche formats and brokered services at that point. "Fresh FM vs. Stale FM" "'No FM' is really where I see the next generation and future ones heading. It is very unlikely they will redirect their attention from iPods, computers, social networks and, now, mobile devices back to a radio. And they certainly don't want a radio in these devices." http://insidemusicmedia.blogspot.com...-stale-fm.html If continued lack of interest in music FMs don't kill them off, then the new royality rates will. The whole terrestrial industry is dying.- Hide quoted text - - Show quoted text - I think you're probably right about that. People like to be in control of their own listening, and they like to have as many choices as possible, especially when it comes to music. FM broadcast will never be able to keep up with the internet or with ipods and similar devices. FM broadcast is already a dinosaur, but as we've seen many times in this group, some people love dinosaurs--especially when those people's professional interests are entangled with the fate of dinosaurs.- Hide quoted text - - Show quoted text - You know- I can have all my own programmed music that I want - and the world has been able to do that since we started having 8 tracks in cars - then cassettes - then CD's - now ipods and MP3's - but I still like listening to the radio. Mostly - FM - some AM -- but I still - almost always turn on the radio. I listen to the stations that play all sorts of stuff and include commercials. I realize I am an oddity here -- but there are still people out there that prefer to listen to terrestial radio. It's a bit like choosing to watch non - cable TV stations as opposed to having dozens of channels to choose from courtesy of DISH networks. And I think - but I could be wrong - that terrestial radio will survive. Just like AM has survived since the advent of FM. AM is not the same animal it was - but it's still there. |
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