"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens, that
is a significant number. In the same market, in 10 years ago, 95.7% of teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!

"IBOCcrock" wrote in message
ps.com...
On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!


I already did. PPM Houston August report.

David Frackelton Gleason, trying hard to convince everyone that he's 'Eduardo',
wrote:

"IBOCcrock" wrote in message
ps.com...
On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!


I already did.

OK, now prove that you ever had an amateur radio license.

David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.


Yes. Arbitron is the most respected source for radio listening data in the
US, accepted by radio and by the entire advertising industry.





Yes, and so were the findings of the Tobacco Institute. That
research was often flawed, as well.

Concensus is not Truth.

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.


Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.



Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.

The difference is that the audits of the Arbitron methodology are done by an
independent board, principally appointed by the advertising industry, not by
the NAB or some other incestuous radio industry group. The Tobacco Institute
was exactly that, not a research company.

David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.

Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.


Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.

The difference is that the audits of the Arbitron methodology are done by an
independent board, principally appointed by the advertising industry, not by
the NAB or some other incestuous radio industry group. The Tobacco Institute
was exactly that, not a research company.




LOL! You may want to re-read what you just wrote. Perhaps you'll see
the logical fallacy. Like I said, David, you're smarter than that. But,
thanks, again, for making my point.

On Oct 8, 11:44 am, IBOCcrock wrote:
"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

IBOC Crock - OK - Is this an Evolutionary Change
-or- A Revolutionary Event ?

Media Listener {Viewer} Choices :
1940s = AM Radio + Records
1950s = AM Radio + TV+ Records +Tapes
1960s = TV + AM & FM Radio + Tapes+ Records
1970s = TV + CTD + FM & AM Radio + Cassettes
1980s = CTV + TV + FM & AM Radio + Cassettes + CD + VHS
1990s = CTV + STV + TV + FM & AM Radio + VHS + CD + PC & WWW
2000s = CTV + STV + HDTV + DVD + CD + PC & WWW + Digital Media + FM,
AM, SAT & INT Radio

The Average Listener {Viewer} has more Choices and they
now 'choose' other forms of Media over the simple beginning
choices of AM Radio and Records.

The Average Listener {Viewer} starting with the 1940s and
Two Choices they now have 12+ Choices in the 2000s.

AM Radio had Half the Pie in the 1940s and can only
reasonably expect to have 1/12th of that Pie Today.

AM Radio is still around as a 'significant' Media Choice while :
Records, VHS, BetaMax, Lazar Disc, Cassetttes, 8-Track,
B&W TV, etc have all been out-moded and are gone . . .

People Still Want Something For Free -and- Free Over-the-Air Radio
Is Still A Media Choice That Many of Them Choose To Listen To.
-as- Part Of Their Daily Listening Experience.
- - - Free Over-the-Air Radio Still Remains A Single Payment
Media Choice : That Provides Endless Hours of Free Listening.

for 60 years radio has gone through an ongoing process
of evolutionary change -and- change is good ~ RHF

On Oct 8, 8:06 pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

ps.com...





On Oct 8, 3:30?pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message

roups.com...

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest challenge."

http://www.edisonresearch.com/home/a...wup_edison.php

Ha! Ha! Eduardo! Music FMs are screwed!

PPM Houston for August:

Teens 12-17 91.6% of the group uses radio
18-24 92%
25-34 97.2%

Considering no radio station in the US programs specifically for teens,
that
is a significant number. In the same market, in 10 years ago, 95.7% of
teens
listened, 97.9% of 18-24 and 97.8% of 25-34's listened.... years before
satellite, iPods, etc.

The erosion in teens is less than a half-percent a year, and ractically
nothing in 25-34.

Yea right - prove it!

I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -

"FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS
SHARP DECREASES IN TSL AND USAGE"

"A new study by Edison Media Research shows sharp declines in Time
Spent Listening (TSL), Persons Using Radio (PUR) and most importantly
attitudes about radio among the 12-to-24-age group, the listeners who
represent both terrestrial radio's future and its greatest
challenge."


http://www.edisonresearch.com/home/a...wup_edison.php

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Steve" wrote in message
ups.com...
On Oct 8, 8:06 pm, "David Eduardo" wrote:
I already did. PPM Houston August report.- Hide quoted text -

- Show quoted text -
Is this what passes for "proof" in your circles? Pathetic.

Yes. Arbitron is the most respected source for radio listening data in
the US, accepted by radio and by the entire advertising industry.


Yes, and so were the findings of the Tobacco Institute. That research
was often flawed, as well.

The difference is that the audits of the Arbitron methodology are done by
an independent board, principally appointed by the advertising industry,
not by the NAB or some other incestuous radio industry group. The Tobacco
Institute was exactly that, not a research company.


LOL! You may want to re-read what you just wrote. Perhaps you'll see the
logical fallacy. Like I said, David, you're smarter than that. But,
thanks, again, for making my point.

The fact that Arbitron gave us the PPM, something radio did not want, should
be pretty good proof that they march to the agency and advertiser's drums,
not radios.