"Don't Touch That Dial"

"HD Radio addresses will be much like my apartment building. And
hunting for one of those extra digital channels could be like hunting
for me. The number on my building is 15. To find which apartment I'm
in somebody must first get inside the building, not easy as there are
codes, locks, bars, guards and dogs. To find the digital channel
adjacent to an FM channel - call it HD2 - you must first,
figuratively, get inside the building - tune to the main FM channel -
so your receiver can lock-on to the digital signal. Who's going to go
through all that trouble? Nobody, said Bob Harper's study... Are there
any other reasons why the digital choice around the world is iPod?"

http://followthemedia.com/alldigital/dial25102007.htm

Yup, yup, yup!