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David, HD receivers are not selling because the public has no interest. Most
people already own 5 radios that work just fine. And judging by the lack of sales they see no reason to upgrade. It's not like all analog radio transmissions are going dark in 2009. And it's not like HD stations provide content that's so compelling listeners can't live without their HD radio fix. And it doesn't really sound that much better anyway. So far a few radio hobbyist have invested in HD radio. Why does this feel like Am stereo all over again. Another technology that listeners never asked for but could have been great.. but because of no interest and competing ideas simply died. And the next generation kids, 12-34 have very little interest in anything radio. Ipods, cell phones, the Internet and social networking groups are far more important and interesting to them. David ask any 12 year old kid if they listen to radio. you won't like the answer. |
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