On Jul 9, 6:02*pm, "David Eduardo" wrote:
"RHF" wrote in message

...
. .



They are very smart... companies like P&G and Lever and Toyota and Coke
and
Bud and on and on have done extensive research and know there is no return
on investment in advertising consumer goods and services to that age
group.
.

Dang lets see survey the 55+ Age Group about the
Products and Services that they Use throughout the
Year; and Intend to Buy in the next Year.

Contact those Advertisers.

Program for the 55+ Age Group.

Work with what you got and do the best that you can do.

The issue is ROI. When it costs more to change the buying preferences of a
group than the profit on the sale, there is no ROI. In the case of older
consumers with more established brand and buying patterns, it costs more to
get them to change than the margin on the sale. This is why giants like P&G
don't mass advertise general market products outside the core consumer and
the low loyalty consumer.

People of ever age drink beer, but the beer companies target 21 to 34 or
21-39 men almost exclusively. That is because that is where most beer is
sold, and it is inefficient to advertise to women or anyone older.

Blah Blah Blag It Can't Be Done - D'Oh !

Double Dang lets see survey of the 55+ Age Group about
the Products and Services that they Use throughout the
Year; and Intend to Buy in the next Year.

Contact those Advertisers : Develop a new set of Advertisers
with Products and Services Use by the 55+ Age Group.

Develop Radio Programs and Station Formats
for the 55+ Age Group.

Work extra hard with what you got and do the best
that you can do with it.