In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

If you don't believe the results of millions and millions of radio
listener
7-day diaries of listening over the last decade in market after market,
then
you are simply a fool. All the while I thought you were stubborn and
obstinate, but I was wrong.

Yes, I don't believe your story.

Arbitron data from the diary system used for the last 43 years has been
available electronically for close to 15 years. In that data, for every
rated market, is embedded information on the ZIP code identified for
respondents for their at work and in home listening.

Together, in home and at work listening constitute about 70% of all the time
spent listening, irrespective of maket size.

With an additional Arbitron program, called MapMaker, a station can plot the
distribution of diaries by ZIP code for all their listeners. You can then
take the contours of the station as an overlay, and see at which point the
incidence of listening dwindles to a point of being insignificant.

Anyone subscribed to the Arbitron services has the data, in an application
called Maximi$er, and if they have MapMaker and their own contours, they can
see where listenership can be obtained and where it is pretty much
impossible. And many stations have MapMaker, as its main purpose is to show
retailers a station or cluster's listenership within the sales zone of a
store or business.

Nearly everyone I know in other companies has done this type of analysis.
It's used to determine things like billboard locations, areas where to send
and not to send direct mail, locations that will work for client remotes or
for station van hits, etc., etc. Nobody wants to do a remote in an area
where there is no listenership, since the station will look bad... and that
is just one example of why all of the industry looks at what is often called
the "useful" coverage area.

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.

--
Telamon
Ventura, California

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.


If that is the case, then an entire industry with over 100,000 employees is
mistaken.

The research tools used by broadcasters are no more "bull crap" than a study
about yields as related to silicon purity in chip fabs.

Obviously, anything you don't agree with is wrong.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.


If that is the case, then an entire industry with over 100,000 employees is
mistaken.

And you think that is not possible? Look at what just happened in the RE
loan industry. Those people believed and now they are screwed.

The research tools used by broadcasters are no more "bull crap" than a study
about yields as related to silicon purity in chip fabs.

Obviously, anything you don't agree with is wrong.

Apples and oranges. Studying semiconductor parametrics to determine
yields are a far cry to how from what Arbitron does. You can makeup
anything mixing people and statistics.

--
Telamon
Ventura, California

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.


If that is the case, then an entire industry with over 100,000 employees
is
mistaken.

And you think that is not possible? Look at what just happened in the RE
loan industry. Those people believed and now they are screwed.

Most of that invold the very few people who set policy.

The research tools used by broadcasters are no more "bull crap" than a
study
about yields as related to silicon purity in chip fabs.

Obviously, anything you don't agree with is wrong.

Apples and oranges. Studying semiconductor parametrics to determine
yields are a far cry to how from what Arbitron does. You can makeup
anything mixing people and statistics.


The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data is
reliable within the ocnstraints of the limits of polling.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
.
..
In article ,
"David Eduardo" wrote:

OK, I'll give this a shot. You substitute marketing statical bull-crap
for reality. That's where you go wrong.


If that is the case, then an entire industry with over 100,000 employees
is
mistaken.

And you think that is not possible? Look at what just happened in the RE
loan industry. Those people believed and now they are screwed.

Most of that invold the very few people who set policy.

Ha, ha, ha. You are above the fray setting policy. How sociopathic of
you.


The research tools used by broadcasters are no more "bull crap" than a
study
about yields as related to silicon purity in chip fabs.

Obviously, anything you don't agree with is wrong.

Apples and oranges. Studying semiconductor parametrics to determine
yields are a far cry to how from what Arbitron does. You can makeup
anything mixing people and statistics.


The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data is
reliable within the ocnstraints of the limits of polling.

Bunch of malarky. Preconceived ideas implemented by one group beholden
to another. That might be your kind of vetting but most would not fall
for it.

--
Telamon
Ventura, California

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the
best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data
is
reliable within the ocnstraints of the limits of polling.

Bunch of malarky. Preconceived ideas implemented by one group beholden
to another. That might be your kind of vetting but most would not fall
for it.

The MRC represents the interests of advertisers, who are beholden to neither
the media nor the ratings companies. At most times, they are adversarial.