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On Oct 15, 12:01*am, "D. Peter Maus" wrote:
On 10/13/10 20:26 , RHF wrote: On Oct 13, 4:29 pm, "D. Peter *wrote: On 10/13/10 18:23 , SMS wrote: On 10/13/2010 4:28 PM, dave wrote: D. Peter Maus wrote: On 10/13/10 13:33 , SMS wrote: Most people want HD in their vehicles and homes. No. MOST people don't want Hybrid Digital Radio, at all. That's part of the problem. I get all the HD radio channels via AOL Radio (CBS) or I Heart Radio (Clear Channel) at home via the web. Why bother with a costly tuner? - - - - It's mobile where it's most important. Yes 'Mobile' is one of the key : : : One Transitional 'Path' for Radio Listeners to Migrate to HD-Radios http://groups.google.com/group/rec.r...32dd593ed3a925 - - - Actually, that's not true, either. - - - Only about 30% of listening is done in the car. - - DPM - That 30% would be a 'rough' Average with - - a few nearer 0% and others nearer 100% - - - - Many people that I know who Commute to Work - - and use their Cars/SUVs a lot : Do closer to - - 2-out-of-3 or 3-out-of-4 of their Radio Listening - - 15 Minute Segments in their Autos and usually - - Only Listen to the Radio in the AM Hours prior - - to leaving for Work. *Many/Most can not have - - a Radio 'On' during Working Hours. *At Home - - after Work, they are TV Watchers' and the - - Radio waits... until the next morning. ~ RHF - You miss what I'm saying, Roy. *Damned near everyone uses radio in a - car. But that's listening only in the car. And that usage only comes - to about 30% of the total usage of radio. The other 70% of - listening, according to research, including the ratings surveys, is - done at home, at work, or other usage that's not in cars. The bulk - of it being done in the home. - - * *Automobile listening is actually a secondary usage of radio. DPM - No I do understand and agree with what you are saying : That On-Average the Averages tell us that roughly 30% of the 15 Minute Radio Listening Segments are done in-the-automobile. Based on the larger 'great sample' population. -but- What I was simply point-out was that within the big sample were 'individuals' who were closer to the extremes 0% and 100%; and identified one radio listening lifestyle* that could account for that. * Note my Sister will not have a Radio 'On' when she is Driving her SUV; and I use a Pocket Radio with Headphones when I am a Passenger in her Car. ~ RHF |
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