On 1/13/12 7:50 PM, FarsWatch4 wrote:
"hwh" wrote in message
...
On 1/13/12 4:47 PM, SMS wrote:
Content is one component. With HD Radio you can deliver more content.

Most markets are already fully loaded with stations.

The dial is fully loaded. That's doesn't mean the "menu" of choices is
fully loaded.

How about the economic viability to get more stations in? Or does more
stations mean less money per station and therefore less interesting content?

gr, hwh

On 1/13/2012 10:55 AM, hwh wrote:

How about the economic viability to get more stations in? Or does more
stations mean less money per station and therefore less interesting content?

Historically, trying to constrain the supply to increase revenue has
failed when there are alternative products available. We're not talking
about crude oil here, we're talking about methods to deliver content.

If listeners don't find the content they want on terrestrial radio then
they switch to other sources, which of course is what has been
happening, with internet streaming, satellite radio (to a lesser
extent), or simply playing locally stored content).

Remember that for vehicles, until the 1980's tape decks and CD players
were not standard equipment, people listened to the radio in their car,
or they installed an after-market head unit, or if they had a lot of
money they got the dealer-installed or factory installed optional tape
deck.

The solution for terrestrial radio stations is to compete on content,
both quality and quantity, and many are doing exactly that. The FM
stations that threaten to hold their breath until they turn blue because
they believe that there are better digital radio alternatives to IBOC
will fail.