Well, of course BBC shortwave listenership is in decline. It doesn't help
that the BBC has cut a lot of their broadcasts--I assume that helps cut
down on the listeners. If the decline is only about 3%, in the face of the
internet, I'm impressed.

Isn't BBCWS listenership going up in the USA?

On Wed, 23 Jun 2004 04:19:51 GMT, Conan Ford
wrote:

Well, of course BBC shortwave listenership is in decline. It doesn't help
that the BBC has cut a lot of their broadcasts--I assume that helps cut
down on the listeners. If the decline is only about 3%, in the face of the
internet, I'm impressed.

= = = David wrote in message
= = . ..

Isn't BBCWS listenership going up in the USA?

On Wed, 23 Jun 2004 04:19:51 GMT,
Conan Ford
wrote:

Well, of course BBC shortwave listenership is in decline.
It doesn't help that the BBC has cut a lot of their broadcasts
--I assume that helps cut down on the listeners.
If the decline is only about 3%, in the face of the internet,
I'm impressed.


David,

Yes "Listenership" is Up for th BBC-WS; but the message is the
medium and the medium is 'local' Public FM Radio and TV Cable
and TV/Radio Satellite Broadcasting.

Two key Target Market Groups:
* Young College Students via FM Radio
* Early Adapter {Affluent} Households via Cable & Satellite

~ RHF

..