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Quoth dxAce in :
In addition to that, Rush has a 4.8 share vs. Air America's 1.7 share in NYC. 12+ ratings are meaningless to advertisers. The demo most followed is 25-54. From http://musicradio.computer.net/wwwboard/messages/238604.html, normally a reliable source for such things: Ratings for 10-3: 25-54 WABC 2.7 WLIB 2.2 Ratings for 3-7: 25-54 WABC 3.1 WLIB 2.2 So as you can see, WLIB (a 30,000 watt station with a not-so-great signal) is doing quite respectably against the WABC 50,000 watt powerhouse in the 25-54 demo, considering that the rating is for only its second month carrying the new format. Considering that Clear Channel, not known to tolerate money- losing formats, just this week put Air America (basically the same schedule they have had great success with on Portland OR's KPOJ) on its Miami WINZ, I think we can safely say that reports of Air America's demise have been greatly exaggerated. -- "I am afeard there are few die well that die in a battle; for how can they charitably dispose of anything when blood is their argument? Now, if these men do not die well, it will be a black matter for the King that led them to it; who to disobey were against all proportion of subjection." - W.S. |
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