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Old July 20th 03, 12:05 AM
David Eduardo
 
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"WBRW" wrote in message
...


Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese. Exactly what is the point
of broadcasting these zero-ratings, zero-advertiser, zero-listener
formats in IBOC digital?? And as for 710 WOR, most of its 85-year-old
listeners probably don't even know what "digital" means.


Forgot to add: the average listenerer age for all stations combined in NY is
41; the average age for WZRC is 38; for WPAT it is 46.

Regardless
of its technical flaws, IBOC might have a chance if they put it on
something like Radio Disney (1560 WQEW), as an attempt to attract more
younger listeners to the AM band. Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.



 
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