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#7
April 8th 06, 02:53 PM
posted to rec.radio.amateur.equipment
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Catalog
"Michael A. Terrell" wrote in message ... Noon-Air wrote: Its marketing 101.... *any* order or correspondence gets you on their mailing list. Same thing with my customers.... I always gat a name, address, and phone number immediately after "Hello". From then on out, for up to 5 years, they are in my database and get fliers, mailers, post cards, etc with the special de-jour. One of the best tricks is to send out cards to *all* of the folks in the data base with a discount coupon on renewal of their service agreement. You say you don't have a service agreement?? , no problem, we will give you the discount as an "introductory offer", when can we schedule you for a complete heating/cooling system perfoemance evaluation? It works a whole lot better than folks think.... and you still got the catalog to look through for your next order :-) -n6ojn Steve @ Noon-Air Heating & A/C Life is what happens while you were making other plans That sounds like a local HVAC company that called me 35 times in one week, insisting that I "Needed" their "Central air tune-up special" I told them the fist 34 times that I didn't even have a window air conditioner, let alone a central air system and not to call me and tie up my business phone line again. The last time she called, I asked her how many phone lines they had. The woman wanted to know why, so I told her that if I got one more call that I was going to contact a lot of people to have them make repeated calls about their services, then to have them come out to give a price on a new central air system before telling them they had changed their minds. She yelled that it was harassment. I laughed and told her, "Now you know how I feel!", and hung up. They never called me back. Sorry you got caught in the telemarketing loop.... I only do mail-outs.... and even then at the most only once a month.... The only time I call is the the night before a scheduled appointment, and again when I am enroute. There used to be an HVAC company here that did the same telemarketing routine that you got... their agreements were'nt worth the paper they were written on, and they had done more damage to the folks systems than they repaired. I gained a lot of customers from them. FWIW, I have *never* done a "tune-up" special..... Thats a real good way to end up on Dateline, or 60 Minutes. :-) You only have *ONE* DD214?? I have 4 of them... did 22 years in the US Coast Guard. I just hung around until it wasn't no fun no more :-) Service to my country? Been there, Done that, and I've got my DD214 to prove it. Member of DAV #85. Michael A. Terrell Central Florida |
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