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ARRL drops the other shoe on print version of QST
On 1/13/2013 12:53 PM, Howard Lester wrote:
"Bill Horne" wrote From what I've seen of the online edition, it looks like the pdf file that was sent to the printer to make the paper-and-ink version. The articles are shown in page-image format, which means that each page appears as it would if I were holding the paper-and-ink version open, but with the lower 2/3 of each page obscured. I have to page down to the bottom of one column, go back to the top, go down to the bottom of the second, etc. The print size, however, is awfully small, so I have to enlarge it. You and me both, brother, you and me both ... Let's face it: hams, as a class, got old. There have been volumes written about the readability problems associated with tiny computer screens and old eyes, and the cure for that problem is to let each viewer vary not only the font size, but also the presentation of the page. I want to read the page from top to bottom, not top-to-bottom-to- top-to-bottom-to-top-to-bottom. I don't think that's unreasonable. Still, I *much* prefer the printed magazine regardless how well QST [ever] presents their digital version. No surprise the I prefer the printed version myself. It has all the classic advantages of paper-and-ink publishing, including high contrast, intuitive formatting, and goes-anywhere portability. As a computer professional, I stare at a display for as many as ten hours a day. When reading about my hobby, I /like/ being able to lay in a hammock on a nice day and hold QST between me and the sky, and I'm reluctant to take my laptop out on a boat or to try to read it in a car. The postal service, however, does not work for free, and the ARRL's advertisers are eager for more "active" content and more targeting capability, neither of which can be gotten from Johannes Gutenberg's methods. Ergo, digital QST will be with us for the foreseeable future, and may even replace the dead-trees version. I think it's reasonable to expect the ARRL to do more than copycat the print image in return for the cookies my computer delivers up. 73, Bill, W1AC -- Bill Horne (Remove QRM from my address to write to me directly) |
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