On Sep 3, 8:02 pm, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...



"Steve" wrote in message
oups.com...
Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

You know what it would take to make terrestrial commercial radio extinct?
If XM and Sirius both had a non-pay basic tier that was commercially
funded, that would pretty much do it. Nearly universal coverage, and now
they have walkman-sized personal portables.

Those portables only work well in areas with terrestrial repeaters. They
suck elsewhere. I bought one to travel with, and in 9 place out of 10, the
signal is not listenable. And it cost $300.

You'd better focus on your problems, not on someone else's. Everytime
you make an irrelevant post, another segment of your listener base
expires.

"Steve" wrote in message
oups.com...
On Sep 3, 7:53 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...





On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top
10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the
listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is
mostly
UNDER 50.- Hide quoted text -

- Show quoted text -

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you aren't telling me this, then you're evading the real
issue here.

There are currently more AM listeners under 50 than over 50. That is per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that can
compete. The ones that can, get great ratings and huge billing.

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

On Sep 3, 8:07 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Sep 3, 7:53 pm, "David Eduardo" wrote:
"Steve" wrote in message

roups.com...

On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top
10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the
listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is
mostly
UNDER 50.- Hide quoted text -

- Show quoted text -

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you aren't telling me this, then you're evading the real
issue here.

There are currently more AM listeners under 50 than over 50. That is per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that can
compete. The ones that can, get great ratings and huge billing.- Hide quoted text -

- Show quoted text -

Only 20%. Good grief. You're in more trouble than I thought.

"Steve" wrote in message
oups.com...
On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that
can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

The median age of all 75 of our stations is around 33 to 34, including the
AMs that average around 38 to 39. I don't think I have much to be concerned
about demographically.

On Sep 3, 8:09 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that
can
do a good job of audience delivery.

That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

The median age of all 75 of our stations is around 33 to 34, including the
AMs that average around 38 to 39. I don't think I have much to be concerned
about demographically.

Fine. Deny that AM faces any challenges. The facts will teach you
otherwise.

Steve wrote:

On Sep 3, 8:05 pm, "David Eduardo" wrote:

However, each market has only a couple of good,
viable AMs at best, while all have a dozen or more viable FMs. So in most
rated markets, there are few if any AMs that cover the whole market that can
do a good job of audience delivery.


That doesn't sound good Davy boy. Not good at all. You'd better get
serious and pronto.

This must be the "Desperation Weekend" for IBOC/HD, elsewise they wouldn't have
their #1 shill up and running at warp speed.

"Steve" wrote in message
ps.com...
On Sep 3, 8:07 pm, "David Eduardo" wrote:
the real
issue here.

There are currently more AM listeners under 50 than over 50. That is per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that can
compete. The ones that can, get great ratings and huge billing.- Hide
quoted text -

- Show quoted text -

Only 20%. Good grief. You're in more trouble than I thought.


The people in trouble are those with AMs with bad signals. Since we only
have about a dozen AMs (including 7 with 50 kw) they are not a major part of
the business. Our FMs do just fine, too.

On Sep 3, 8:11 pm, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...

On Sep 3, 8:07 pm, "David Eduardo" wrote:
the real
issue here.

There are currently more AM listeners under 50 than over 50. That is per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that can
compete. The ones that can, get great ratings and huge billing.- Hide
quoted text -

- Show quoted text -

Only 20%. Good grief. You're in more trouble than I thought.

The people in trouble are those with AMs with bad signals. Since we only
have about a dozen AMs (including 7 with 50 kw) they are not a major part of
the business. Our FMs do just fine, too.

Yes but when you're part of an entire industry in decline, it's going
to catch up with you sooner or later. Maybe you should post your
resume on hotjobs or something.

"Steve" wrote in message
oups.com...
On Sep 3, 8:11 pm, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...

On Sep 3, 8:07 pm, "David Eduardo" wrote:
the real
issue here.

There are currently more AM listeners under 50 than over 50. That is
per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that
can
compete. The ones that can, get great ratings and huge billing.- Hide
quoted text -

- Show quoted text -

Only 20%. Good grief. You're in more trouble than I thought.

The people in trouble are those with AMs with bad signals. Since we only
have about a dozen AMs (including 7 with 50 kw) they are not a major part
of
the business. Our FMs do just fine, too.

Yes but when you're part of an entire industry in decline, it's going
to catch up with you sooner or later. Maybe you should post your
resume on hotjobs or something.


The radio industry is in slow growth, not decline. 2006 ended higher than
any year in the past, and since 1950, radio has grown every year but tow
(2001 and a recession year in the 70's) and you can find a chart of this at
the RAB website.

Certain sectors of radio have sustained double digit growth for the last 20
or so years, and I am in one of those sectors; we were up 12% in revenue in
Q2 of 2007 when the rest of the industry was down about 2%.

I am not going to be spending much time on a resume, methinks.