On Sep 3, 8:07 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Sep 3, 7:53 pm, "David Eduardo" wrote:
"Steve" wrote in message

roups.com...

On Sep 3, 6:55 pm, "David Eduardo" wrote:

Actually, using our LA AM as an example, we have an average age of 41.
That
means about half our listeners are 40 or under, in fact.

Or KTCK, The Ticket in Dallas... average age is 43. And that is a top
10
radio station there, and #2 in overall billing in Dallas, right behind
WBAP
(an AM) and right before KRLD (another AM). None of these stations is
dead.

The average age for AM listening is just under 50, so half the
listeners
are
UNDER 50 at present. Your statement is totally wrong, in fact.

Whatever. It's an aging audience nonetheless, and getting older with
every tick of the clock. You must modernize or you will soon be
extinct.

"Whatever?" That's your answer when it can be conclusively shown that AM
listening is not virtually all over 50 as you said.... in fact, it is
mostly
UNDER 50.- Hide quoted text -

- Show quoted text -

Are you telling me that AM currently has the most profitable
demographic groups under its thumb? If you are telling me this, you're
mistaken. If you aren't telling me this, then you're evading the real
issue here.

There are currently more AM listeners under 50 than over 50. That is per
Arbitron. The issue is that only 20% of all radio listening is to AM,
because in the rated markets there are so few good AM facilities that can
compete. The ones that can, get great ratings and huge billing.- Hide quoted text -

- Show quoted text -

Only 20%. Good grief. You're in more trouble than I thought.