On Sep 24, 12:10 pm, "David Eduardo" wrote:
"Frank Dresser" wrote in message

...







"Eric F. Richards" wrote in message
.. .
I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM

Hmmmmm...

That's IF the broadcasters want to stick exclusively with broadcasting, at
least free broadcasting. Consider that the broadcasters have spent
millions
on IBOC radio interference transmitter equipment and only a pittance on HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.

The investment in equipment in the top markets is minimal. As I mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.


The principal objective of HD for us is to put out a digital FM signal; in
LA it is very much less susceptable to multipath. HD2 is a side benefit, but
not critical at this time.

There was no expenditure on ad time by the HD Alliance. It is all based on
the value of time on the Alliance stations themselves.- Hide quoted text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

"Steve" wrote in message
ps.com...

The investment in equipment in the top markets is minimal. As I
mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.

I was not speaking of other stations. Our station cluster in LA spent about
10 times more on one single broadcast studio than it did to put HD on all 5
of our transmitters. Heck, the studio lights in that studio cost more than
the HD on KRCD.

There was no expenditure on ad time by the HD Alliance. It is all based
on
the value of time on the Alliance stations themselves.- Hide quoted
text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

No, there was no cash spent. Each member committed to giving a certain VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

On Sep 25, 10:39 am, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



The investment in equipment in the top markets is minimal. As I
mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.

I was not speaking of other stations. Our station cluster in LA spent about
10 times more on one single broadcast studio than it did to put HD on all 5
of our transmitters. Heck, the studio lights in that studio cost more than
the HD on KRCD.



There was no expenditure on ad time by the HD Alliance. It is all based
on
the value of time on the Alliance stations themselves.- Hide quoted
text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

No, there was no cash spent. Each member committed to giving a certain VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

The promotions are being dropped by stations at end-of-year because
they were ineffectual because consumers don't give an ass's **** about
HD Radio:

"HD Radio Marketing: Change is Coming"

"The date is no surprise. It was a 2-year deal. It ends in January.I
agree it's time to re-assess. The problem with the licensing plan is
two very different groups with different agendas pay the fee. Which is
why neither is happy. Broadcasters pay for the encoder, and they're
not happy with the radios, and electronics manufacturers pay for the
decoder, and they're not happy with anything. They see no demand, and
therefore, no return on their investment.I think the best bet is for
everyone to walk away at the end of this deal, and leave iBiquity to
think about what went wrong."

"Maybe the date is no surprise to you, George. But the lack of renewal
of that deal for a later date might be a surprise to some."

http://www.hear2.com/2007/07/hd-radi....html#comments

"IBOCcrock" wrote in message
ups.com...

No, there was no cash spent. Each member committed to giving a certain
VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

The promotions are being dropped by stations at end-of-year because
they were ineffectual because consumers don't give an ass's **** about
HD Radio:

The HD Alliance has NOTHING to do with iBiquity itself. It is a group of
broadcasters... like the RAB... that further a common goal. In this case,
the goal is to get people to notice something the member stations are doing.
The Alliance has nothing to do with receiver sales, receiver design,
encoders, licensing agreements, etc.

On Sep 25, 10:39 am, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



The investment in equipment in the top markets is minimal. As I
mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.

I was not speaking of other stations. Our station cluster in LA spent about
10 times more on one single broadcast studio than it did to put HD on all 5
of our transmitters. Heck, the studio lights in that studio cost more than
the HD on KRCD.

Well, that's not what any of your station managers are saying. You'd
better confer with them and report back.




There was no expenditure on ad time by the HD Alliance. It is all based
on
the value of time on the Alliance stations themselves.- Hide quoted
text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

No, there was no cash spent. Each member committed to giving a certain VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.


According to the HD Alliance, vast amounts of money were spent.

"Steve" wrote in message
ups.com...

No, there was no cash spent. Each member committed to giving a certain
VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.


According to the HD Alliance, vast amounts of money were spent.


No, large amounts of ad time, with a specific value, was used. If I run a
promo for my station on my station, I do not bill myself.

On Sep 25, 12:54 pm, "David Eduardo" wrote:
"Steve" wrote in message

ups.com...



No, there was no cash spent. Each member committed to giving a certain
VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

According to the HD Alliance, vast amounts of money were spent.

No, large amounts of ad time, with a specific value, was used. If I run a
promo for my station on my station, I do not bill myself.

You can fight this out yourself with the HD Alliance. Let us know how
you make out.

On Sep 25, 7:39 am, "David Eduardo" wrote:
"Steve" wrote in message

ps.com...



The investment in equipment in the top markets is minimal. As I
mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

That's not what the major stations in the LA market reporting. You
might want to check your facts again.

I was not speaking of other stations. Our station cluster in LA spent about
10 times more on one single broadcast studio than it did to put HD on all 5
of our transmitters. Heck, the studio lights in that studio cost more than
the HD on KRCD.



There was no expenditure on ad time by the HD Alliance. It is all based
on
the value of time on the Alliance stations themselves.- Hide quoted
text -

This is incorrect. The HD Alliance reports that a very large amount of
money was used to purchase ad time.

No, there was no cash spent. Each member committed to giving a certain VALUE
in ad time to HD promotion on its own stations. There is no out of pocket
cost in giving your own time to a particular purpose.

d'Eduardo - Great Selling Pont for "HD" Radio :

More "HD" Radio Ads and Less Radio Entertainment Content.

Just What The Radio Listener's Wanted ! ~ RHF