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Old October 1st 07, 02:05 PM posted to rec.radio.shortwave
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Default HOW MANY people listen to Distant (100 mile) AM at night?

On Oct 1, 7:54 am, Roadie wrote:
On Oct 1, 6:54 am, SFTV_troy wrote:

How many AM DX'ers are there?
How many nighttime AM listeners are there?


Two very different questions. The first one has no answer, but is
lilkely quite small. The number of nighttime listeners is
porincipally their local audience and the counts are likely available
from Arbitron or the radio station in question.



Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.


The real question is whether radio stations really care about geting
an inconsistent signal to non-local listeners on nighttime AM. The
inability to provide a consistent signal coupled with advertising that
is usually local in nature would seem to indicate that non-local
listeners are not much of a concern to AM stations.


Because of this arrogance, terrestrial radio will be obsolete within
20 years.

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Old October 1st 07, 02:28 PM posted to rec.radio.shortwave
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Posts: 290
Default HOW MANY people listen to Distant (100 mile) AM at night?

On Oct 1, 9:05 am, IBOCcrock wrote:
On Oct 1, 7:54 am, Roadie wrote:





On Oct 1, 6:54 am, SFTV_troy wrote:


How many AM DX'ers are there?
How many nighttime AM listeners are there?


Two very different questions. The first one has no answer, but is
lilkely quite small. The number of nighttime listeners is
porincipally their local audience and the counts are likely available
from Arbitron or the radio station in question.


Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.


The real question is whether radio stations really care about geting
an inconsistent signal to non-local listeners on nighttime AM. The
inability to provide a consistent signal coupled with advertising that
is usually local in nature would seem to indicate that non-local
listeners are not much of a concern to AM stations.


Because of this arrogance, terrestrial radio will be obsolete within
20 years.- Hide quoted text -

- Show quoted text -


Indeed if local audiences decide that internet, satellite, HD and
cable are more reliable ways to obtain information and entertainment
it may not take that long. But my guess is that radio stations will
continue to target and broadcast to local audiences. They will also
continue to not targer dxers and other out-of-area audiences.

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