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Old May 23rd 08, 04:21 PM posted to rec.radio.shortwave
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Default More locally-unique HD-2 channels are part of the "secondgeneration."

On May 23, 5:57Â*am, gallant17 wrote:
On May 22, 11:36�pm, "A Brown" wrote:





From Radio-info.com:


More locally-unique HD-2 channels are part of the "second generation."


Some of these have already gotten attention - CBS Radio's revival of the
call letters of WNEW-FM, New York, and the "Live Rock from the WMMR
�Archives" by Greater Media in Philly. Some formats on the multicasting list
being announced today haven't gotten as much print, and the HD Radio
Alliance is playing up their local-ness and diversity. Like: Emmis' "Local
107"/local artists, in Austin. "Indie Rock" on Clear Channel HD-2 signals in
Portland (OR), Oklahoma City, and Seattle. And Entercom's "Rock Independent
Radio - 94.7 Too" based off of KRNK. That means Portland, Oregon's going to
have two "indie" stations competing - at least on the market's small number
of extant HD receivers and then online. Independent rock also wins a helping
hand from Clear Channel's Coachella Festival-inspired "eRockster" HD-2
offering in L.A., Philadelphia and D.C. There are also some hyper-local
channels, such as Clear Channel's "Radio Free Hawaii." While Beasley's doing
a country "Gretchen 99.9" for Miami, CC's featuring "Old Skool Hip Hop" in
Boston, and CBS Radio's putting "Chick Rock" on in Dallas. Notice that most
of these are music-centered and often relatively jock-free. The Alliance's
Diane Warren says "we know from our research that if consumers hear content
they can relate to in their market - and they can find it easily on
HDRadio.com - the programming will inspire them to buy an HD Radio."


- Did you enjoy your warm reception
- now take your useless **** out of here
- back to iNiquity/HD Alliance!

G17 - Good Advice Why Don't You.
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Old May 23rd 08, 06:32 PM posted to rec.radio.shortwave
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Default More locally-unique HD-2 channels are part of the "second generation."


"Brenda Ann" wrote in message
...

"Anonymous" wrote in message
...


"CLEAR CHANNEL PULLS THE PLUG ON SOME HD RADIO STATIONS"

"After conducting a survey of 340 HD2 stations to determine their
programming needs, the folks at Clear Channel have dumped a number of
their HD 'Format Lab' stations due to a lack of demand."

Yea, there's a real demand for HD Radio - LOL!


This is not a question of lack of demand for HD radio....just a lack of
demand for the formats that were nixed...like the all-polka channel.

(CC Calls each of the formats a 'station'.)

In rality, the formats will be repalced with more mainstream formats.


More "mainstream" formats.... that's industry speak for more
rap/hiphop/gangsta/dancedance/urban/.....


No it's not. It means anything with more listeners than the all-polka
format tha was cancelled.



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Old May 24th 08, 06:58 AM posted to rec.radio.shortwave
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Default IBOC : Actually HD-2 Channels are an "Iintrinsic Part" of the FMHD-Radio Business Model

On May 22, 8:36*pm, "A Brown" wrote:
From Radio-info.com:

More locally-unique HD-2 channels are part of the "second generation."

Some of these have already gotten attention - CBS Radio's revival of the
call letters of WNEW-FM, New York, and the "Live Rock from the WMMR
*Archives" by Greater Media in Philly. Some formats on the multicasting list
being announced today haven't gotten as much print, and the HD Radio
Alliance is playing up their local-ness and diversity. Like: Emmis' "Local
107"/local artists, in Austin. "Indie Rock" on Clear Channel HD-2 signals in
Portland (OR), Oklahoma City, and Seattle. And Entercom's "Rock Independent
Radio - 94.7 Too" based off of KRNK. That means Portland, Oregon's going to
have two "indie" stations competing - at least on the market's small number
of extant HD receivers and then online. Independent rock also wins a helping
hand from Clear Channel's Coachella Festival-inspired "eRockster" HD-2
offering in L.A., Philadelphia and D.C. There are also some hyper-local
channels, such as Clear Channel's "Radio Free Hawaii." While Beasley's doing
a country "Gretchen 99.9" for Miami, CC's featuring "Old Skool Hip Hop" in
Boston, and CBS Radio's putting "Chick Rock" on in Dallas. Notice that most
of these are music-centered and often relatively jock-free. The Alliance's
Diane Warren says "we know from our research that if consumers hear content
they can relate to in their market - and they can find it easily on
HDRadio.com - the programming will inspire them to buy an HD Radio."


A Brown,

Actually HD-2 Channels are an "Iintrinsic Part" of the IBOC
FM HD-Radio Business Model -and- The Development of
more HD-2 Channels is just part of the continued process
of transitioning Analog FM Radio to Digital FM HD-Radio.

The HD-2 Channels may or may not be "Locally-Unique" :
What They Have To Be -is- Profitable Income Sources [.]

The Making Profitable HD-2 Channels and Two approaches
to FM HD-Radio HD-2 Channels :

First - A Brand within a Brand
-EX- Smooth Jazz + an HD-2 Classical Jazz
Using : Co-Marketing often with many Common Advertisers
Resulting in Increased Revenues from the same Income Sources.

Second - Two Separate 'Unique' Brands
-EX- Easy Listening + an HD-2 Classic Country
Using : Separate Marketing and Different Groups of Advertisers
Resulting in Increased Revenues from different Income Sources.

However 'both' require Brand Development : Building a Listening
Audience and Brand Loyality where their may already be 'other'
Like Brands within the Local Market. Acquiring an Advertising
Base and Building an Imcome Stream.

There-is-A-BETTER- Alternative : "TV Audio Sound"
1 - It comes with an already Established Brand, Listening
Audience and Brand Loyality.
2 - There is Only One 'Unique' Brand within most Local
Markets : ABC, CBS, NBC, FOX, PBS, CW, TBN,
Univision, Telamundo, etc.
3 - It comes with an already Advertising Base and Income
Stream.
4 - Plus Most of the Promtional Advertising would be done
by the TV Station using the HD-2 Channel to promote it's
own Brand.
5 - TV Audio Sound on the HD-2 Channel of an FM HD-Radio
Station is a Win+Win Cooperative Business Venture for both
the Local TV Station and the Local FM HD-Radio Station.
* The # 1 Killer-App for FM "HD" Radio's HD-2 Channels
http://groups.google.com/group/rec.r...e05095a43bec7b

The-Second-BEST-Alternative : "AM/MW Radio Simulcasting"
Number 1~5 Above Also Apply Here.
Followed-by the eventual 'migration of many / most AM/MW
Radio Stations to an Expanded FM HD-Radio Band 76~88 MHz.
* The 2nd 'best' use of the HD-2 Channels on the new
"Digital" FM HD-Radio Band would be... another current
http://groups.google.com/group/rec.r...6c1a11c04b603b
http://groups.google.com/group/rec.r...7b5fb395ebac94
Audio Sound Product with an Loyal Radio Listener Base
and Established Advertisers.
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Old May 24th 08, 07:08 AM posted to rec.radio.shortwave
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Default IBOC : Actually HD-2 Channels are an "Iintrinsic Part" of theFM HD-Radio Business Model

RHF wrote:

There-is-A-BETTER- Alternative : "TV Audio Sound"



Oh, great..We'll be able to listen to Reality shows and daytime soaps.

Without the video ruining the experience, we can bring back all the
mummified game show hosts from the last few decades. They will all sound
better than they look, thus giving them ANOTHER decade or two being
productive members of society.

I can hardly wait.





mike
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Old May 24th 08, 04:48 PM posted to rec.radio.shortwave
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Default IBOC : Actually HD-2 Channels are an "Intrinsic Part" of the FMHD-Radio Business Model

On May 23, 11:08*pm, m II wrote:
RHF wrote:
There-is-A-BETTER- Alternative : "TV Audio Sound"


Oh, great..We'll be able to listen to Reality shows and daytime soaps.

Without the video ruining the experience, we can bring back all the
mummified game show hosts from the last few decades. They will all sound
better than they look, thus giving them ANOTHER decade or two being
productive members of society.

I can hardly wait.

mike


Mike - Mainly Women at work 'listening' to the TV Audio Sound
of the Daytime Soaps, Oprah, Jerry Springer etc.

HSN & QVC are also two unique Brands that could do well
as an FM HD-Radios HD-2 Channel.

Usually FM Radio signal will get into Buildings better than the
AM/MW Radio with less Noise : So Simulcasting AM/MW
Radio Talk Shows will allow Men to Listen to Limbaugh,
Hannety and Savage more easily in the Office while working.

I used to run an FM-Re-Broadcaster for KGO-AM 810 kHz
and later a second one for KSFO-AM 560 kHz in an Office
Area had a very long wire running in the overhead along the
main aisle way. People were amazed at the fact that these
two AM Radio Stations can in so well while everything else
on AM Radio sound mostly like noisy crap. Only a few asked
why there were hearing them on the FM Band.
-ps- People generally don't ask questions when they can get
things for Free as in Free Over-the-Air Radio.

Plus - I was always was amazed at the number of Women
who had AM/FM TV Sound Radios at there Desks with a
little Single Earphone in one Ear. While 'other' had a VCR
going at Home Druing the Day to 'catch' their Favorite TV
Programs to Play-Back at Night or on the Week-End.

Oops 'typo' Iintrinsic -sb- Intrinsic ~ RHF
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