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On May 22, 11:36�pm, "A Brown" wrote:
From Radio-info.com: More locally-unique HD-2 channels are part of the "second generation." Some of these have already gotten attention - CBS Radio's revival of the call letters of WNEW-FM, New York, and the "Live Rock from the WMMR �Archives" by Greater Media in Philly. Some formats on the multicasting list being announced today haven't gotten as much print, and the HD Radio Alliance is playing up their local-ness and diversity. Like: Emmis' "Local 107"/local artists, in Austin. "Indie Rock" on Clear Channel HD-2 signals in Portland (OR), Oklahoma City, and Seattle. And Entercom's "Rock Independent Radio - 94.7 Too" based off of KRNK. That means Portland, Oregon's going to have two "indie" stations competing - at least on the market's small number of extant HD receivers and then online. Independent rock also wins a helping hand from Clear Channel's Coachella Festival-inspired "eRockster" HD-2 offering in L.A., Philadelphia and D.C. There are also some hyper-local channels, such as Clear Channel's "Radio Free Hawaii." While Beasley's doing a country "Gretchen 99.9" for Miami, CC's featuring "Old Skool Hip Hop" in Boston, and CBS Radio's putting "Chick Rock" on in Dallas. Notice that most of these are music-centered and often relatively jock-free. The Alliance's Diane Warren says "we know from our research that if consumers hear content they can relate to in their market - and they can find it easily on HDRadio.com - the programming will inspire them to buy an HD Radio." Did you enjoy your warm reception - now take your useless **** out of here back to iNiquity/HD Alliance! |
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