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Old August 10th 08, 09:49 PM posted to rec.radio.shortwave
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Default Move Am's to channels 5&6?


"Dave" wrote in message
...
David Eduardo wrote:
"Dave" wrote in message
...
David Eduardo wrote:
"Telamon" wrote in message
...
I can't imagine any of them saying anything different, because we all
live by the same metrics and information and sales realities.
You live in a reality of your own making.

It's the reality of our entire industry.
The "reality" of your "industry" is that when you try to run it like a
factory you ruin the product. You make crap because you have no idea
what you're doing. You forget the intangibles and let the number
crunchers pick the songs. You have no one to blame but yourselves.


Huh? In markets like LA, the one you are in, all the significant stations
let the listeners pick the music. And there is an incredible amount of
talent on the air, doing spontaneous, live and entertaining radio.

Letting the listeners pick the music insures a "closed system" that never
takes chances or breaks new ground. Radio should "lead" not "follow".


On new songs, the programmers pick, and then follow up very soon with
inquiries to the listeners. If they don't like the new songs, they are
eliminated.

In today's moment by moment audience measurement, there is no way to play
unfamiliar or unusual music.


 
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