Note, PPM is the reveling the exclusive cume radio stations thought
they had, isn’t right. It’s doesn’t exist.

With the PPM cumes have gone thru the roof. Showing stations reach many
more people than they thought!

Broadcasters are struggling to provide compelling content for
traditional radio.

Not really. Radio knows how to attract the most listeners in every
market.....usually the top 10 formats are taken, and deliver the most
listeners.

IBOC stations are jukeboxes, while listeners want music, successful
radio stations are built on multiple layers of content, very much like a
cake.

Wrong, in comptetive evrironments, the station that plays the most music
usually wins.

Speaking of jukeboxes, have you heard most of the XM/Sirius sattelite
channels? Are you criticizing them too?

Interesting enough, the 12-34’s like cake too...

Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.

Pocket-radio claims to be an impartial observer...but obviously has an
agenda.

Besides, all those things do have access to news/sports/etc./ad inf.
There
are thousands of free podcasts available online for anyone who wants to
download them.

Find me the podcast that is going to tell you that dangerous thunderstorms
are going to move into the area withint he next 2 hours.

FInd me the podcast that is going to tell you that a hurrican just changed
direction and will hit land soon.

Find me the podcast that tells you that a major road is closed due to
flooding.

"A Browne" wrote in message
news

Besides, all those things do have access to news/sports/etc./ad inf.
There
are thousands of free podcasts available online for anyone who wants to
download them.

Find me the podcast that is going to tell you that dangerous thunderstorms
are going to move into the area withint he next 2 hours.


You do realize that most people do not count on broadcast radio for this
information? Many in tornado prone areas, as well as hurricane or flood
prone ones, use NOAA weather receivers for alerts (some counties and
municipalities in Tornado Alley mandate their use!). Most of the rest use
television.

FInd me the podcast that is going to tell you that a hurrican just changed
direction and will hit land soon.

Find me the podcast that tells you that a major road is closed due to
flooding.

"A Browne" wrote in message
...
What's left for radio is local content, & content worth listening too.
Playing the same hits over and over simply won't due in a world
wireless and plugged into the world wide web.

You claim that "local content" is key, and "playing the same songs over
and over again" is killing radio.

Then you proclaim that streaming, Ipods and Zunes, Wifi, and Wimax are the
answers....most of which have NO local content....and play the same songs
ove and over again. (BTW...the Same songs over and over again are OK, as
long as they are the the songs that you like!)

iPods and other mp3 players have gigabytes of storage that hold thousands of
tracks. Mine has over 6000 different tracks. My spouse's has over 13,000
different tracks.

The average radio station playlist is less than 400 tracks, many, if not
most, less than 200. I think the "Jack" format has as many as 1000 tracks,
but still plays mostly the same 200 of them. Many internet stations have
huge playlists of many thousands of tracks.

Besides, all those things do have access to news/sports/etc./ad inf.
There
are thousands of free podcasts available online for anyone who wants to
download them.

Find me the podcast that is going to tell you that dangerous
thunderstorms are going to move into the area withint he next 2 hours.

Find me the podcast that is going to tell you that a hurrican just
changed direction and will hit land soon.

Find me the podcast that tells you that a major road is closed due to
flooding.

You do realize that most people do not count on broadcast radio for this
information?

And your information for this is what? What studies can you cite?

The ratio of AM/FM radios to NOAA radios is probably 200+ to 1.

I don't think I know one person who has a NOAA radio.

Most of the rest use television.

You use a television in your car? Nice!

"A Browne" wrote in message
news

Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.

C'mon, even Eduardo says that the most desired demo is the 18-34. Soft
drink manufacturers and candy makers aim most of their buys directly at the
12-25 age group.

The demos themselves don't give a rat's arse whether advertisers target them
or not, and would rather not hear any commercials at all if they had a
choice (and now, many are excercising that choice)

In article ,
"Brenda Ann" wrote:

"A Browne" wrote in message
news

Besides, all those things do have access to news/sports/etc./ad inf.
There
are thousands of free podcasts available online for anyone who wants to
download them.

Find me the podcast that is going to tell you that dangerous thunderstorms
are going to move into the area withint he next 2 hours.


You do realize that most people do not count on broadcast radio for this
information? Many in tornado prone areas, as well as hurricane or flood
prone ones, use NOAA weather receivers for alerts (some counties and
municipalities in Tornado Alley mandate their use!). Most of the rest use
television.

FInd me the podcast that is going to tell you that a hurrican just changed
direction and will hit land soon.

Find me the podcast that tells you that a major road is closed due to
flooding.

Don't respond to this guy, he is a complete retard. All he does is post
indefensibly stupid statements and then argue endlessly about them.

--
Telamon
Ventura, California

What's left for radio is local content, & content worth listening too.
Playing the same hits over and over simply won't due in a world
wireless and plugged into the world wide web.

You claim that "local content" is key, and "playing the same songs over
and over again" is killing radio.

Then you proclaim that streaming, Ipods and Zunes, Wifi, and Wimax are
the answers....most of which have NO local content....and play the same
songs ove and over again. (BTW...the Same songs over and over again are
OK, as long as they are the the songs that you like!)

iPods and other mp3 players have gigabytes of storage that hold thousands
of tracks. Mine has over 6000 different tracks. My spouse's has over
13,000 different tracks.

The average radio station playlist is less than 400 tracks, many, if not
most, less than 200. I think the "Jack" format has as many as 1000 tracks,

It's like shirts in a lcoset. Most men have a closet full of shirts....but
have 5 or 6 they really wear all the time.

Radio is BROADcasting. You can have 6,000 songs on your ipod that you like.
Not something you can do when you are trying to attract the most listeners
you can...and keep them listening for the longest you can.

Playing the same songs over and over is fine....as long as they are songs
people like.

Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.

C'mon, even Eduardo says that the most desired demo is the 18-34.

Right...18-34....not 12-25.

Soft drink manufacturers and candy makers aim most of their buys directly
at the 12-25 age group.

And there aren't many soft-drink, candy makers and bubble-gum adds to
support this demo.

The demos themselves don't give a rat's arse whether advertisers target
them or not..

Sure it doesn. If no one is trying to attract them as listeners...they are
going to find very few formats that attract them.

Don't respond to this guy, he is a complete retard. All he does is post
indefensibly stupid statements and then argue endlessly about them.

Don't pay any attention to Telamon. He can't hold an argument if his life
depended on it.

He resorts to name calling...when he lacks logic.