"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the
best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data
is
reliable within the ocnstraints of the limits of polling.

Bunch of malarky. Preconceived ideas implemented by one group beholden
to another. That might be your kind of vetting but most would not fall
for it.

The MRC represents the interests of advertisers, who are beholden to neither
the media nor the ratings companies. At most times, they are adversarial.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The fact is that the Arbitron diary methodology and implementation are
accredited by the Media Research Council, made up mostly of some of the
best
statisticians and surveying technologists in the country who work at the
behest of the advertising and agency communities. The purpose is to
guarantee that proper techniques and procedures are used so that the data
is
reliable within the ocnstraints of the limits of polling.

Bunch of malarky. Preconceived ideas implemented by one group beholden
to another. That might be your kind of vetting but most would not fall
for it.

The MRC represents the interests of advertisers, who are beholden to neither
the media nor the ratings companies. At most times, they are adversarial.

Yeah right. Keep on dreaming.

--
Telamon
Ventura, California

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The MRC represents the interests of advertisers, who are beholden to
neither
the media nor the ratings companies. At most times, they are adversarial.

Yeah right. Keep on dreaming.

Obviously, you have never been in a radio station negotiation with an ad
agency. Or seen how an MRC decision caused Arbitron shares to lose 30% of
their value in 2007.

"Adversarial" may not have been a strong enough term... "gladiatorial" may
be a better fit.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The MRC represents the interests of advertisers, who are beholden to
neither
the media nor the ratings companies. At most times, they are adversarial.

Yeah right. Keep on dreaming.

Obviously, you have never been in a radio station negotiation with an ad
agency. Or seen how an MRC decision caused Arbitron shares to lose 30% of
their value in 2007.

"Adversarial" may not have been a strong enough term... "gladiatorial" may
be a better fit.

How's it going 6dB man? Arbitron screwed themselves with your kind of
pointy haired thinking and the losses will keep on coming.

--
Telamon
Ventura, California