"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The MRC represents the interests of advertisers, who are beholden to
neither
the media nor the ratings companies. At most times, they are adversarial.

Yeah right. Keep on dreaming.

Obviously, you have never been in a radio station negotiation with an ad
agency. Or seen how an MRC decision caused Arbitron shares to lose 30% of
their value in 2007.

"Adversarial" may not have been a strong enough term... "gladiatorial" may
be a better fit.